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The Psychedelic PodcastAuthor: Third Wave
The Psychedelic Podcast connects you to the leaders and pioneers of the psychedelic renaissance. From deep healing to creativity, leadership to spirituality, business, health, human performance, relationships, sexuality, and even culture itselfevery aspect of our world is being transformed by psychedelic medicines. Get an inspired, informed, balanced look into how these powerful medicines are already being safely and responsibly used to catalyze both personal and collective transformation. Whether you're just curious or a seasoned psychonaut, or somewhere in between, you'll get insightful, practical, cutting-edge conversations from the forefront of the psychedelic movement. Join us as we explore how psychedelics can be integrated into culture for the evolution of humanity. Language: en Genres: Education, Self-Improvement, Society & Culture Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Kava, Kratom & the Future of Drinking Culture - Justin Wolf
Episode 343
Monday, 16 February, 2026
In this episode of The Psychedelic Podcast, Paul F. Austin speaks with Justin Wolf, co-founder and CEO of New Brew, about plant-based alternatives to alcohol and how social drinking culture may be shifting. Find full show notes and links here: https://thethirdwave.co/podcast/episode-343/?ref=278 Justin shares how exploring kava and kratom traditions in Mexico shaped New Brew's approach to formulation, emphasizing reliable dosing, transparency, and harm reduction. Together, they discuss why alcohol became the default social drug, the limits of most "functional beverages," and the nuance behind terms like "Cali sober." The conversation also explores dependency risk, intention, moderation, and why plant-based alternatives are not positioned for those pursuing full abstinence. At its core, this episode is about expanding optionality and building new social rituals responsibly. Justin Wolf is the co-founder and CEO of New Brew, a plant-powered social tonic designed as an alternative to alcohol. Prior to launching New Brew, Justin spent five years leading Global Partnerships at Google and helped launch DripDrop, an electrolyte hydration brand now sold nationwide. Inspired by kava and kratom traditions he encountered in Mexico, he founded New Brew with a focus on transparency, education, and harm reduction. He is also an early investor and advisor in the psychedelic medicine Highlights: Why alcohol became the default social drug The limits of "functional" beverages Discovering kava and kratom in Mexico Harm reduction through formulation and dosing Intention over abstinence or excess The nuance behind "Cali sober" Building new social rituals responsibly Episode Link: New Brew (use code: THIRDWAVE) Episode Sponsors: The Practitioner Certification Program by Third Wave's Psychedelic Coaching Institute. The Microdosing Practitioner Certification at Psychedelic Coaching Institute. Golden Rule - Get a lifetime discount of 10% with code THIRDWAVE at checkout Disclaimer: This content is for educational, informational, and entertainment purposes only. We do not promote or encourage the illegal use of any controlled substances. Nothing said here is medical or legal advice. Always consult a qualified medical or mental health professional before making decisions related to your health. The views expressed herein belong to the speaker alone, and do not reflect the views of any other person, company, or organization. Third Wave occasionally partners with or shares information about other people, companies, and/or providers. While we work hard to only share information about ethical and responsible third parties, we can't and don't control the behavior of, products and services offered by, or the statements made by people, companies, or providers other than Third Wave. Accordingly, we encourage you to research for yourself, and consult a medical, legal, or financial professional before making decisions in those areas. Third Wave isn't responsible for the statements, conduct, services, or products of third parties. If we share a coupon code, we may receive a commission from sales arising from customers who use our coupon code. No one is required to use our coupon codes.
