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The Biz Balance PodcastThe Biz Balance Podcast hosted by Karen Greenoe Author: Karen Greenoe
Welcome to the Biz Balance Podcast, where marriage, motherhood, and entrepreneurship collide! Here, lifelong entrepreneur Karen Greenoe will help you along your journey in the pursuit of work life balance. Youll be immersed in conversations with those who have gone before us, and learn how to work more efficiently and effectively so you can be free to focus on what truly matters in your life. So lets put our heads and our hearts together as we pursue progress, not perfection! Language: en-us Genres: Business, Entrepreneurship, Kids & Family, Parenting Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Episode 20: Sarah Campbell and Pivoting
Friday, 17 April, 2020
Have you ever felt like you're leaving money on the table in in your business? We hear so much these days about niching down and pursuing our ideal client avatar, which is wonderful and all, but what if you could find a way to serve an extended audience in a way that met them where they were but didn't add too much to your plate? Sarah Campbell of Intrigue Designs did just that. When she started Intrigue Designs, her focus was on the high end wedding market. The weddings she designed were overflowing with thousands upon thousands of blooms. Her designs pushed the limits of what floral design could be. But what about those clients who didn't have the budget to spend tens of thousands of dollars on their wedding florals? How could she serve them? And that's where Pops of Plumb came in! What is Pops of Plumb? Pops of Plumb is an exclusively online way to shop for wedding flowers. Sarah recreated her most popular wedding designs and condensed them into collections. These packages were designed to be a la carte where brides and grooms can curate their own custom wedding packages. No fuss, no stress...brilliant! I'm seriously considering adding a model like this to my own business! Sarah started a Facebook group for floral designers, Intrigue Teaches (back before Facebook groups were cool!) and it has been amazing opportunity for designers to connect, share and elevate each other. She also created a Covid19 Recovery Guide, specifically for floral designers, to help guide them through this time of uncertainty. Karen: If you could go back to the very start of your entrepreneurial journey and give yourself one piece of advice, what would it be? Sarah: You are as beautiful as you are projecting yourself to be. Put yourself and your personality front and center on your social, website, marketing all of it and the market will respond in a major way. Check out all of the places to follow Sarah and her team at Intrigue Designs: Intrigue Designs Intrigue Teaches Intrigue on Instagram
