The Brand Muffin The Brand Muffin Author: The Brand Muffin A podcast about all things creative branding all thoughtfully explored and tastefully debated. Hosted by Josh Forstot & Ian Koff. Be a guest on this podcast Language: en Genres: Arts, Business, Design, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it Trailer: Get all podcast data

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Ep. 9 // What’s the Big Idea?
Episode 9
Tuesday, 19 December, 2023

Shoot it on GoPro. Build it with AI. Hire Jennifer Coolidge.   Too often, creative teams are asked to ideate around a technology, a tool or a talent— before any thought is given to an actual concept.   Has the great art of concepting disappeared? Are today’s production timelines and content demands too constrained for fully-fleshed campaign ideas to emerge?   In this episode, Josh and Ian ask What’s the Big Idea—and where has it gone? And Jennifer, if you’re listening, we love you.

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