Death to the Corporate Video Author: Guy Bauer Tools and advice to make B2B videos people actually want to watch. Hosted by Guy Bauer of Umault, a boutique video ad agency that helps B2B businesses create captivating content, engage the right people, and drive sales. Learn more about us at umault.com. Be a guest on this podcast Language: en Genres: Business, Entrepreneurship, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it Get all podcast data

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Why Umault's work works
Episode 100
Tuesday, 25 November, 2025

For our 100th episode, host Guy Bauer shares the real secret behind Umault’s best work - a lesson sparked by a surprising message from Ann Handley. Instead of starting with strategy or “what works,” great B2B creative begins with three things: joy, experimentation, and fearless truth-telling. In this episode, Guy breaks down why most brands get this backwards, how honesty creates connection, and why taking creative risks pays off more than playing it safe. If you’re tired of corporate white noise and want your ideas to actually stand out, this one’s for you.

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