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Trusted Authority - The PodcastAuthor: Petra Zink
Welcome to the Trusted Authority! The show all about becoming known, respected and of course trusted for your area of expertise, beyond your credentials and titles. I'm your host Petra Zink, and I'm on a mission to make the smartest voices heard and recognised, not the loudest. Every week, you learn strategies, tactics and best practises on how to go from technical expert (and best kept secret) to become the trusted authority in your industry. And that's a wrap, thank you so much for listening! If you want more, check out my free resources to get your Trusted Authority journey started! Hop over to impaccct.com/freebies and enjoy the gifts! Language: en Genres: Business, Careers, Education, How To Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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193. 12 Experiments in 12 Months: A New Way to Build Credibility in a Sceptical World
Sunday, 14 December, 2025
👉 Ready to plan your 2026 the right way? Download the free 2026 Planning Worksheet and get ready for Part 2, where we turn these insights into a concrete 2026 plan: https://www.impaccct.com/planning https://www.impaccct.com/planning In the last episode, we built your 2026 plan and discussed the changes and trends impacting how we build our brands and businesses. This episode picks up exactly where that leaves off. Because once you've clarified your goals, the next question becomes: How do you actually live your strategy in a way that builds trust, relevance, and momentum - not just more noise? My answer for 2026 is simple: 12 Experiments in 12 Months. Not resolutions. Not giant goals that collapse under pressure. Experiments - small, intentional tests designed to help you adapt faster, think sharper, tighten your positioning, and build credibility in motion. And because I believe you can't ask people to do what you won't do yourself, I'm running these publicly so you can see the real process, not just the polished outcomes. Why Experiments (Especially After Planning)? Your 2026 plan gives you direction. Experiments give you momentum. They turn: strategy → evidence intention → behaviour frameworks → lived experience credibility → something people can actually observe This is exactly what Edelman, McKinsey, Deloitte and MIT have been signalling: People trust what they can see, not what they're told. Proximity beats perfection. And distinctive thinking is now the new credibility. The 12 Experiments I'm Running in 2026 1. 12 Industries in 12 Months 2. 52 Friday Frameworks 3. Quarterly Live Labs 4. Build a Corporate Advisory Program in Public 5. Write a Book in 60 Days 6. 12 Industry Insights Reports 7. Monthly Trust Audits 8. Executive-in-Residence Day 9. International Pop-Up Workshops 10. Fix This in 60 Minutes 11. Behind-the-Scenes Days 12. Conversations That Changed My Quarter Plus: Monthly Learning Logs, so you see the real process rather than the highlight reel. _________ Ready to become the go-to authority in your industry? If you're an executive, partner, or entrepreneur looking to scale trust, attract high-caliber opportunities, and create lasting impact, here are a few ways you can take the next step: 📊Get your personalised Authority Score with the free Scorecard → https://www.impaccct.com/quiz 🎥 Watch the free training on the systems you need to scale trust and influence in 2025 → https://www.impaccct.com/training 📝 Want to explore the 1-Day Authority Strategy Intensive? Book your complimentary 20-Min Executive Brand Briefing → https://calendly.com/petra_zink/strategy More Resources: 🎓 Prefer to start at your own pace? Join the Trusted Authority [on demand] Program → https://www.impaccct.com/trusted-authority-signature-program-on-demand 📚 Get the Playbook: Trusted Authority™: From Technical Expert to Trusted Authority – Grab your copy here. Visit www.impaccct.com for everything you need to grow your authority and make an impact.
