SaaS Talk with the Metrics Brothers - Strategies, Insights, & Metrics for B2B SaaS Executive Leaders

Author: Ray Rike & Dave Kellogg

SaaS Talk with the Metrics Brothers is hosted by Dave "CAC" Kellogg and Ray "Growth" Rike. SaaS Talk provides unique insights, strategies, tactics and the metrics to measure customer acquisition, customer retention and customer expansion success for B2B SaaS companies.Each 20-minute episode will cover a topic critical to profitable revenue growth chalked full of practical advice that can be introduced and applied in most B2B SaaS companies.
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Language: en

Genres: Business, Management

Contact email: Get it

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ICONIQ Growth 2024 Marketing Budgets and Productivity Report
Episode 66
Wednesday, 18 December, 2024

Marketing budget and productivity benchmarks are hard to find, so when Dave "CAC" Kellogg and Ray "Growth" Rike first saw the ICONIQ Growth Marketing Budget and Productivity Report - they knew it was a great topic for this episode of SaaS Talk with the Metrics Brothers.During today's episode, Dave and Ray discuss several critical Marketing Planning, Budget, and Productivity benchmarks including:Marketing budget as a percentage of RevenueOn-line versus off-line spendProgram vs People budget allocationOnline Marketing spend by channelOff-line Marketing spend by programOutsourcing and Agency spend by program typeMarketing efficiency benchmarksPipeline contribution sourcesIf you are a B2B SaaS Chief Marketing Officer, Chief Financial Officer or CEO, this episode is chalked full of great data, insights and ideas for 2025 and beyond...See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.