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Mini Sessions Made EasyThe podcast thats all about making your mini-sessions simple, profitable, and stress-free Author: Rebecca Rice
Welcome to Minis Made Easythe podcast thats all about making your mini-sessions simple, profitable, and stress-free! Im Rebecca Rice, and Ive helped thousands of family photographers just like you build thriving businesses through mini-sessions. Somewhere along the way, my students started calling me the Queen of Minis, and Ill gladly own itbecause I love showing photographers how to maximize their time and profits while working smarter, not harder. Whether youre brand new to the world of minis or youve been running them for years and are ready to level up, youre in the right place. From pricing and marketing to posing and workflows, this is your one-stop shop for everything minis. So grab your favorite drink, get comfy, and lets dive inyoure just one episode away from transforming your business with Minis! Language: en Genres: Business, Entrepreneurship, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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113. Why Social Media Isn't Enough To Book Out Your Minis
Episode 113
Thursday, 27 March, 2025
Apple Podcasts |Spotify |TranscriptMore Resources: Free Minis Marketing Class| FB Ad Mini CourseIf you’ve ever felt frustrated posting your mini sessions over and over on social media and still not seeing bookings come through—you're not alone. This is one of the biggest pain points I see photographers face. Social media feels like it should be enough, right? You’re doing all the things—posting daily, showing up in stories, maybe even creating reels. But somehow, your calendar still has open spots. The truth is, while social media can be a powerful tool, it is not a complete marketing strategy. Find out Why social media isn't enough to book out your Minis!Here's What We'll Cover:Why Social Media Isn't Enough (1:49)A Multi-Touch Strategy (5:00)Beyond Social Media (7:05)Resources Made for You (11:03)Why Social Media Isn’t Enough to Book Out Your MinisLet’s start with a harsh truth: you don’t own your Instagram or Facebook account. At any moment, the algorithm can shift—or worse, the platform can go down entirely—and your audience reach disappears with it. Even when things are working, only about 4% of your followers are actually seeing what you post. So if you have 1,000 followers, that’s only around 40–50 people seeing your content. And if your conversion rate is around 1–3% (which is normal), that’s barely enough interest to book even a single session. Relying solely on social media means you’re speaking to the same small circle over and over. To book out your minis, you need to get in front of new people... not just the followers who already know you.You Need a Multi-Touch Marketing StrategyMarketing isn’t about showing up in one place and hoping for the best. It’s about creating multiple touch points that guide someone from “interested” to “ready to book.” Experts say it takes at least 7 interactions before someone takes action, which means your audience needs to see your mini sessions a lot. Instead of focusing only on Instagram or Facebook, build a complete marketing plan that includes social media and email marketing, local outreach, SEO, and even paid ads. That way, you’re increasing visibility, staying top-of-mind, and creating urgency through repetition.Go Beyond Social Media to Fill Your CalendarIf you’re ready to get serious about your marketing, it’s time to go beyond your social feed. Start by posting in local Facebook groups to reach moms in your area who aren’t following you yet. Next, partner with local businesses (think boutiques, preschools, coffee shops, or pediatrician offices) for cross-promotions that benefit both of you. Make sure your SEO is on point, so that when someone Googles “family photographer in [your city],” your site actually shows up. And if you’re up for it, try running Facebook and Instagram ads to target new families in your area. These tools, used together, help you reach way more...
