The HERD FIT

Author: David Syvertsen

Coach David Syvertsen discusses all things CrossFit, health, fitness.
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Language: en-us

Genres: Fitness, Health & Fitness, Sports

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Ep. 234: Hyrox is Dominating Crossfit...?
Episode 234
Monday, 21 September, 2026

We look at why Hyrox’s reported $700M valuation makes CrossFit’s recent market reality feel even more alarming. We compare business models, leadership, and programming choices to figure out what’s driving growth and what’s holding CrossFit back. • Hyrox’s sale price and participation growth as a signal of momentum • Why a standardized, repeatable race format lowers barriers to entry • The direct-to-consumer revenue advantage of race entry fees • How CrossFit’s affiliate licensing model leaves money outside HQ • The missed opportunity of partnerships across the CrossFit ecosystem • Whether CrossFit leadership can take feedback and adapt fast enough • What affiliate owners can learn about change management and culture • Outlast as an example of taking risks and creating crossover demand • The case for seasonal programming that balances skills with endurance • Training for longevity while keeping intensity and fitness standards