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The GSE PodcastAuthor: Matt Weitzel
Hosted by industry veteran Matt Weitzel, The GSE Podcast is your premier destination for exploring the exciting world of Ground Support Equipment (GSE). With over 15 years of hands-on experience, Matt has been at the epicenter of GSE evolution, working alongside many of the industry's major players and now leading the way at Fortbrand.In The GSE Podcast, sponsored and published by Fortbrand, Matt shares his expert knowledge and unrivaled insights, bringing listeners closer to the latest GSE landscape trends. Each month, join Matt as he delves into in-depth conversations with industry insiders, discussing their latest innovations, experiences, and visions for the future of GSE.The GSE Podcast is not just a podcast it's a deep dive into the pulse of the GSE world. This podcast is your ticket to staying informed and inspired, from cutting-edge technologies to the stories behind your favorite GSE brands. Whether you're an industry professional, a GSE enthusiast, or simply curious about the mechanics that keep our airports running smoothly, there's a seat for you on this journey of discovery.Tune in to The GSE Podcast it's available wherever you get your podcasts. Join us as we chart the course of GSE's future, one episode at a time. Language: en-us Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Episode 42 - "From Truck Bodies To The Tarmac" Inside Wilcox GSE with David Dick
Episode 42
Monday, 5 January, 2026
Send us a textA single email from an airplane window changed everything. We sit down with David Dick of Wilcox GSE to unpack how a Canadian truck body manufacturer spotted an opening in aviation, listened closely to operators, and built a fast-growing line of non-powered equipment and purpose-built trucks that stand up to ramp reality.David walks us through the early days—cleaning shop floors, studying criminology, running production—and the moment he realized a baggage cart is, at its core, a box they already knew how to build exceptionally well. From there, the brand evolved from Wilcox Bodies to Wilcox GSE, sharpening focus on dollies, baggage carts, maintenance stands, and bobtails. We dig into chassis choices (Ford and Ram), why a 550 variant is coming, and how they approached complex steps like shortening frames and balancing loads. Along the way, he shares how a rubber isolator and smarter modularity cut axle replacement from eight hours to 20 minutes, a practical win for maintenance teams under pressure.We also get candid about supply chains and strategy. While many pulled back during COVID, Wilcox stocked inventory and posted it online, meeting urgent demand when others couldn’t. That move introduced them to airlines and ground handlers across the U.S., while partnerships expanded service coverage to keep downtime low. And yes, we talk about marketing: David’s unedited LinkedIn walkarounds became a signature—proof that clear demos and honest talk beat polish. The conversation winds through first-time hangar awe, bringing family airside, and the community feel of GHI golf, reminding us why quality gear and dependable support keep operations—and people—moving.If you care about stronger dollies, smarter carts, and bobtails built for real work, this one’s for you. Listen now, subscribe for more ground support stories and strategies, and leave a quick review to help fellow GSE pros find the show.Looking for dependable and on demand ground support equipment leasing? Fortbrand is your go to partner. We specialize in tailored operating leases for airlines, cargo carriers, and ground handlers, delivering top tier equipment without the wait. From the latest electric GSE to traditional units, Fortbrand offers flexible terms, competitive rates, and a customer experience that is second to none. Keep your ramp moving with confidence. Visit fortbrand.com and experience GSE leasing redefined.
