The Consumer Researcher

Author: Journal of Consumer Research

The Consumer Researcher is the official podcast of the Journal of Consumer Research. Listen to our editors and authors talking about the latest research published in JCR.
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Language: en

Genres: Science, Social Sciences

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Author Interview: Donna Hoffman and Thomas Novak, authors of the 2021 JCR Best Article
Wednesday, 22 December, 2021

Donna Hoffman and Tom Novak are the authors of "Consumer and Object Experience in the Internet of Things: An Assemblage Theory Approach," which was published in the April 2018 issue of the Journal of Consumer Research. This article was selected as the winner of the 2021 Best Article Award. Listen to editors June Cotte and Markus Giesler discuss this article with Donna and Tom.