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Look Left @ MarketingAuthor: Look Left
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AI Still Needs Humans — and Other Takeaways from Content Marketing World 2023
Monday, 2 October, 2023
Each year, thousands of content marketers make their way to Content Marketing World to gain insight from a wide variety of experts. For the first time, the show moved from its original home in Cleveland to Washington, D.C. Look Left’s David Sprague and Skylar Cohen spent two days attending multiple sessions that covered many emerging—and traditional—content-related topics. To no one’s surprise, the most talked-about topic was generative AI, which has created a whirlwind of disruption in the content marketing sector in recent months. As you’ll hear, most at the conference stand firm in their belief that human beings are necessary to harness the power that AI can give a marketing team. 02:53 - On “Evolve,” the theme of Content Marketing World 2023 06:36 - Skylar and David share their favorite sessions: SEO, AI and editing 12:26 - Insights from Content Marketing World that can be applied to our client service 15:32 - The most common theme at Content Marketing World: AI needs humans 20:34 - Content needs to be more personalized 20:10 - Making content more accessible 25:53 - Many sessions contradicted each other in a healthy way Resources Content Marketing World David Sprague’s CMW takeaways Skylar Cohen’s CMW takeaways
