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Managing innovation - creating value from ideasAuthor: John Bessant
Innovation doesn't just happen. It's not like the cartoons - a lightbulb flashes on above someone's head and that's it. No - it's a journey and we need to understand how best to prepare for that journey, whatever kind of value we are trying to create. This podcast is about some useful lessons we might take on board to help develop our capabilities.For more, see my website:https://johnbessant.org Language: en-gb Genres: Business, Entrepreneurship Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Working backwards to move forward – a surprising recipe for innovation success
Thursday, 20 March, 2025
This episode explores PR/FAQ in a fascinating interview withMarcelo Calbucci, an experienced entrepreneur who has extensive hands-on experience of using the 'Press release/FAQ' framework. Developed over a decade ago and widely used within Amazon this simple approach forces anyone with a change proposal to make their ideas come alive through the medium of a simple story. He’s now a self-proclaimed evangelist for the method and the author of a new book which explains the considerable power behind this deceptively simple approach. Check out his website hereYou can find a transcript here And check out my website here for many other innovationresources
