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Hitting PanWe know that beauty isnt everything, but maybe, just maybe, it is? Author: IPSY
Presented by IPSY, Hitting Pan gets to the bottom of all things beautyno topic is off limits. Get the tea on all the weird, wacky, and wonderful trends taking over your feed, surprising stories from brand founders, shocking insights from industry experts, gag-worthy gossip from beauty creators, and an exclusive peek behind the curtains with our Icon Box curators. We know that beauty isnt everything, but maybe, just maybe, it is? Hosted on Acast. See acast.com/privacy for more information. Language: en Genres: Arts, Business, Fashion & Beauty Contact email: Get it Feed URL: Get it iTunes ID: Get it Trailer: |
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Building Beauty From the Ground Up With Lithe Beauty
Episode 31
Wednesday, 14 January, 2026
In this episode of Hitting Pan, we sit down with Linda and Matt Secondi, co-founders of LITHE BEAUTY, to unpack what it really takes to build a beauty brand from the ground up. From identifying gaps in the market to creating thoughtfully formulated products, the power couple shares the realities of launching a brand as partners: balancing creativity, business strategy, and vision.We dive into the inspiration behind LITHE, the importance of intentional ingredient choices, and how modern consumers are reshaping the beauty landscape. Whether you’re a beauty founder, creator, or product lover, this episode offers honest insights into entrepreneurship, innovation, and building a brand that truly resonates. Hosted on Acast. See acast.com/privacy for more information.













