Martin Lycka's Safe Bet Show

Martin Lycka has been one of the driving forces behind player protection initiatives through his work with global gambling operator Entain.

Author: SBC Media

Martin Lycka has been one of the driving forces behind player protection initiatives through his work with global gambling operator Entain. In these podcasts, he speaks with some of the leading lights in the battle against problem gambling. NB - All views expressed in this podcast are personal and do not necessarily represent the views of Entain.
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Language: en

Genres: Business, Management

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Dr. Jennifer Shatley on Player Well-Being, Prevention, and the Future of RG
Episode 45
Friday, 6 June, 2025

🎙️ In this episode of Martin Lycka's Safe Bet Show, we sit down with Dr. Jennifer Shatley, Executive Director of Roga (Responsible Online Gaming Association), for a conversation on the future of responsible gaming. With a unique academic background—especially her communications degree rooted in research and statistics—Dr. Shatley brings a data-driven mindset to her work. She reflects on her tenure at Caesars, where she led initiatives like Responsible Gaming training and the creation of the Responsible Gaming Ambassador role.🌍 Dr. Shatley also shares global insights from her consulting work, particularly in Japan, emphasising the need for culturally sensitive and targeted responsible gaming programs. She explains why a one-size-fits-all approach doesn't work, highlighting the importance of tailoring messaging to resonate with different demographics and cultural values. Throughout the discussion, she underscores the central role of research—emphasising the need for actionable insights that translate into real-world, adaptable policy solutions. 🧠 As the head of Roga—formed by eight major US gaming operators representing 90% of the market—Dr. Shatley outlines the organisation’s five-pillar mission: actionable research, best practices, education (including the “Know Your Play” campaign), a national data clearinghouse, and a certification program to set industry standards. Looking ahead, she shares Roga’s vision to integrate responsible gaming across the entire player journey, shift the narrative from problem gambling to player well-being, and use shared data to drive personalisation and prevention.