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Martin Lycka's Safe Bet ShowMartin Lycka has been one of the driving forces behind player protection initiatives through his work with global gambling operator Entain. Author: SBC Media
Martin Lycka has been one of the driving forces behind player protection initiatives through his work with global gambling operator Entain. In these podcasts, he speaks with some of the leading lights in the battle against problem gambling. NB - All views expressed in this podcast are personal and do not necessarily represent the views of Entain. Language: en Genres: Business, Management Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Leonardo Baptista on Brazilian Regulation, Payments & Explosive Growth
Episode 47
Thursday, 24 July, 2025
In this episode of Martin Lycka’s Safe Bet Show, Martin sits down with Leonardo Baptista, CEO of Pay4Fun, to explore the evolution of Brazil’s gaming and payments industry. Leonard shares his journey from his early days at Bat Motion in 2004 to founding Pay4Fun in 2017.The discussion covers Pay4Fun’s unique positioning in the market, thanks to its regulatory expertise, advanced API solutions, and deep understanding of local needs, as well as the complex path toward a regulated gambling framework in Brazil.The conversation also dives into how Pay4Fun is helping to combat illegal gambling through KYC, transaction monitoring, and close collaboration with regulators. Leonardo highlights the importance of responsible gaming, detailing initiatives like deposit limits and financial monitoring, alongside Pay4Fun’s charity work.
