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CX For CXOs: Customer Experience, MarTech and Digital TruthsFrom digital transformation to customer experience to MarTech, marketing is increasingly complex with data and technology at the centre. But it is still about human experience and brand experience. Theres an infinite number of ways that brands... Author: Namrata Balwani
From digital transformation to customer experience to MarTech, marketing is increasingly complex with data and technology at the centre. But it is still about human experience and brand experience. Theres an infinite number of ways that brands interact with customers today and thousands of tools to enable better CX. How do you as a CXO keep track of all thats going on? Thats where I come in. I am Namrata Balwani, a Digital and Customer Experience Consultant, with a 20-year career & leadership roles in marketing and digital. In this weekly show, I talk about emerging themes and practical solutions around CX. If you are drowning in information, this show can help you distill a lot of the noise into whats real. I also speak to leaders in the industry for their perspectives and vision of the future. Thats not all! Each episode also covers one piece of marketing and tech industry news and one interesting tool or technology. Get all the information on episodes at www.cxforcxos.com Do subscribe! Language: en Genres: Business, Management, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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4: AI and ML in Marketing - Myths and Facts
Episode 3
Wednesday, 16 September, 2020
Have you been thinking about AI and ML in Marketing? Then this is the episode for you. I talk about the basics, what are the differences in AI and ML, some myths, some facts such as what are the real applications in marketing and read a few lines of an essay written by an AI language generator! I also talk about some news in the area of Headless Commerce solutions and about a chatbot tool, Landbot. And if you are listening from India, you can get my 20 Questions to kickstart your evaluation of MarTech tools for your business. All you need to do is answer the MMA India MarTech Survey. Get the survey link in the show notes at www.cxforcxos.com.
