The Business Octopus

Author: Relevate

The Business Octopus where business gets real, raw, and radically effective. Hosted by Avon Collis, this podcast dives deep into the many arms of businessfrom digital transformation and automation to marketing, leadership, and growth strategy. Whether you're a startup founder, seasoned entrepreneur, or just business-curious, you'll find practical insights, candid conversations, and expert interviews that help you untangle complexity and scale with confidence. Join us as we explore the tools, tactics, and tech that drive modern business successespecially in the fast-evolving landscape o
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Language: en

Genres: Business, Management

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How to sell more to the customers you already have
Wednesday, 24 December, 2025

In this video, we explore the concept of average transaction value and its importance as a sales lever to maximize profits. We'll discuss various strategies including upselling, cross-selling, and bundling to increase the value of each transaction. Real-world examples like fast food add-ons, online shopping suggestions, and in-store practices illustrate how these techniques work. We'll also cover the significance of downselling to capture revenue even from customers who might otherwise leave without purchasing. Additionally, discover how to use bundling to mask the value of individual items and implement loss leaders to drive additional sales. Learn why increasing transaction value requires consistent effort and how marginal improvements can lead to substantial revenue growth over time.Join the Relevate Community and our Digital Accelerator membership. Get in depth guides, tips, tricks and tutorials on how to grow your business with digital skills and technology and take your business to the next level: https://join.relevate.com.auWe help business owners find software tools, tips and tricks to help them get their life back. We delve into the deeper concepts of gaining a strategic advantage.#veteran #relevate #crm #digitaltransformation #erp #mrp #projectmanagement #software #implementation #veteranowned #infantry #veteranownedbusiness #avoncollis #relevatecommunity #relevateconsulting