The Korean Beauty Show Podcast

Author: Lauren Lee

Want to keep up to date with all things Korean beauty? Join host Lauren Lee, founder of K-Beauty platform STYLE STORY as she talks K-Beauty live from Seoul, South Korea. If you want an insight into the products, ingredients and trends you’ll be seeing next in beauty as well as how to perfect your own K-Beauty routine, then this is the podcast for you.
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Language: en-us

Genres: Arts, Education, Fashion & Beauty, How To

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Why Korea Banned ‘Exosome’ Skincare Ads and What It Means for the Industry
Episode 274
Wednesday, 12 November, 2025

Exosomes are the hottest topic in K-Beauty right now and one of the most misunderstood. In this deep-dive episode, host Lauren Lee breaks down what exosomes actually are, how brands are using the term, what the regulations says, and why Korea’s MFDS has officially banned “exosome” claims in cosmetic ads from 2025. Lauren also explains how this trend spread through clinics and TikTok, the difference between human-derived and plant or milk vesicles, and what regulators across the US, EU/UK, Australia and Korea are doing about it. Learn how to spot red-flag claims and separate hype from evidence in the next wave of regenerative skincare. Access Full Show Notes: https://stylestory.com.au/blogs/podcast/why-korea-banned-exosome-skincare-ads-and-what-it-means-for-the-industry CONNECT WITH US Book a K-Beauty Consultation for Your Business: stylestory.com.au/pages/k-beauty-consultancy Instagram: instagram.com/lauren.kbeauty TikTok: tiktok.com/@stylestory_kbeauty Threads: threads.net/@lauren.kbeauty Watch the Show on YouTube: youtube.com/@thekoreanbeautyshowpodcast Shop Jelly Ko: jellyko.com.au K-Beauty Newsletter: stylestory.com.au/pages/free-gift-signup Product Finder Quiz: stylestory.com.au/tools/perfect-product-finder/find-your-perfect-k-beauty-product#/ BRIEF SUMMARY What exosomes are vs how beauty marketing uses the term Why exosomes are trending Evidence so far and the limitations Human-derived vs plant / milk / synthetic vesicles Regulation round-up Takeaway: real science meets marketing hype See omnystudio.com/listener for privacy information.