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Path to VisibilityAuthor: Janice Mandel
Getting visibility for your small business or personal brand can be tough. On this weekly show, I share insight about how to do exactly that based on 25 years working in public relations for companies like Procter & Gamble, American Express, Microsoft and running my own PR agency. I know that small business and personal brands can benefit from many of the same strategies that big brands use to attract attention. I will guide you through how-to episodes and interviews with some of the best marketers and journalists out there. My goal? To provide you with practical, actionable advice about how to build interest and excitement for what you do without having to spend a lot of time or money. Follow to never miss an episode! Language: en-us Genres: Business, Entrepreneurship, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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#14 - How to Get Discovered by Your Ideal Target Audience
Thursday, 8 June, 2023
Do you struggle to attract the kind of clients, customers, and opportunities that you really want for your small business or personal brand?This isn’t uncommon and it can be so frustrating!But there is a reason why this is happening AND a solution to the problem. It takes a bit of work, but it's not hard or time-consuming.All you need to do is some good old-fashioned, target audience research. Often overlooked, target audience research is key to almost all successful marketing campaigns.And it's especially crucial for small business and personal brands which can't afford to waste time or money!In this episode we'll uncover the power of target audience research and how to use it to help boost your visibility and attract the kind of clients, customers, and opportunities you’ve always wanted.Tune in for details on : How to conduct basic customer research. How to create a target audience research guide.When and how to use online resources to gather valuable insights.How to do customer interviews and surveys.The importance of understanding your audience's specific needs, goals, and desires.How this knowledge can help you build trust, credibility, and set you apart from competitors. By the end of this episode, you'll be well-equipped to make informed decisions about how to better understand you ideal target audience so you can save time, money, and effort while attracting the kind of clients, customers, and opportunities you've been dreaming of.Thank you for listening!Links mentioned in this episode:Here’s the prompt I wrote to see whether Chat GPT could help identify my target audience. It worked great! Try it for yourself by replacing the copy in brackets with words relevant to what you do:I am a [public relations expert with many years of experience]. I’d like to teach what I know to people who could really use [PR knowledge to start or grow their business or personal brand.] What kind of target audience should I market to? Feel free to steal or adapt my LinkedIn target audience message for your own outreach.Send me podcast topic requests: janice.mandel@stringcom.com Connect with me on Linkedin or follow Path to Visibility on Instagram.Listen to past episodes on Apple Podcasts, Spotify or your favourite podcast player.Please Follow and Review Path to Visibility. It really helps spread the word!
