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Shooting for the StarsAuthor: Southern Cross Business Advisers
The team at SCBA are committed to Build and Protect our clients Financial Independence. Listen as we share our knowledge and learnings to educate and provide solutions that work! Language: en Genres: Business, Entrepreneurship, Management Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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The Importance of Trademarks
Episode 5
Friday, 9 September, 2022
No matter how big or small your business or individual brand is, if you don't have a trademark in place - or, more importantly, the right trademarks in place - you run the risk of either losing the ability to protect your brand and effectively market it (which can lead to significant loss of income), or - worse still - infringing on the legal rights of another business or individual (which can lead to even greater loss than just income!).Louie chats with veteran trademark expert Binh Rey from Pointon Partners to highlight just how important and meaningful trademarks are, with real world examples to further point out what works and what can land you in hot water. Binh also provides her tips on how to make your trademarked brand memorable and stand out more to consumers, both current and potential.E: admin@scba.com.auP: (03) 5018 6444Disclaimer: Shooting for the Stars Podcast is provided for general information purposes only and does not constitute accounting, legal, tax, or other professional advice. Listeners should not act upon the content or information without first seeking appropriate advice from an accountant, financial planner, lawyer or other professional.
