Accounting Industry Insights with Mark Holton

Author: Mark Holton

The business of accounting is constantly changing with evolving cloud technologies and process reengineering by the Government to simplify compliance processing. Accounting practices are facing increased challenges to successfully compete in the marketplace and deliver improved value added services to business owners. To meet these challenges, practices need to assess are they in fact ready to offer a suite of powerful services. This podcast is for you if you are looking to hear what is happening in the accounting industry with Mark's experience and wide network sharing their knowledge with you.
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Language: en

Genres: Business, Management

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Marketing That Cuts Through: Insights from Ethan Tonelli
Thursday, 1 May, 2025

In this episode, Mark Holton is joined by Ethan Tonelli, Digital Marketing Director and co-founder of Canyon Digital. With a background spanning global brands like Netflix and Spotify, as well as not-for-profits and local businesses, Ethan shares how digital marketing strategies are evolving and what accounting firms can learn from other industries. They discuss: - Key shifts in digital marketing that accountants should be aware of - How to strengthen your firm’s online presence without losing the personal touch - Common mistakes small businesses make with marketing—and how to avoid them - Practical tips for accountants to create valuable content and engage clients online If you're looking to make smarter marketing decisions and build deeper client relationships, this episode is packed with actionable advice. Get in touch with Ethan: www.canyondigital.com.au