Marketing Sandbox

Author: Evan Goldberg & Renee Spurlin

Marketing Sandbox is the first podcast for the thousands of tech marketers around the globe who work fast and furiously each day to make their products shine and their companies prosper. Each episode features notable guests who explore nuances specific to the tech marketing ecosystem - from PR and digital to content marketing, social media, advertising and more. Marketing Sandbox dissects the many challenges and opportunities that marketers need to know. Sponsored by ARPR, an award-winning tech PR agency at the epicenter of the future of PR.
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Language: en

Genres: Business, Marketing

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What Makes a Good Tech Story?
Episode 8
Thursday, 16 September, 2021

Founded in 1998, Sam Whitmore’s Media Survey (SWMS) produces research and analysis that helps tech PR pros pitch more effectively. SWMS interviews editors and studies their work. We then produce research and analysis that helps tech PR pros land coverage today and build relationships for the long run. SWMS serves PR agencies and tech brands headquartered in the U.S., Canada and Europe. Joining Ziff-Davis' PC Week in January 1984, six weeks before the publication's launch, Sam served as a reporter and news editor before becoming editor (March 1987), editor-in-chief (October 1989) and editorial director (October 1992). He resigned from Ziff-Davis in April 1998 to launch SWMS.