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Brand BuilderAuthor: SnackNation & ForceBrands
Brand Builder brings you the people, stories, and lessons learned from the most innovative brands in the world. Presented by SnackNation. Hosted by Sean Kelly, Jordan Cohen, and Jeff Murphy. Similar to How I Built This, The Dave Ramsey Show, and Seeking Wisdom by Drift. Language: en Genres: Business, Education, Entrepreneurship Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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How This Founder's Fertility Struggles Inspired Her to Create a Bold & Inclusive Wine Brand with Bev Founder Alix Peabody
Episode 171
Monday, 28 February, 2022
When Alix Peabody was in her early 20s, she suffered from an ovarian torsion, in which an ovary twists, cutting off blood flow. Doctors recommended that if she wanted children one day, she should freeze her eggs. The only problem? The procedure, which can cost over $20,000 wasn't covered by insurance. In an effort to raise funds, Alix started hosting ticketed parties and found a passion for creating female-dominated social spaces. She wanted to create that same energy in a product that people could enjoy again and again, and Bev was born. In this episode, we talk to Bev Founder Alix Peabody about breaking into the male-dominated wine industry with zero experience, standing up against toxic drinking culture, and creating a fun and inclusive experience through every brand interaction.
