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WHERE BRAINS MEET BEAUTYAuthor: Jodi Katz
The beauty industry's top talent share their wisdom, advice and authenticity with our WHERE BRAINS MEET BEAUTY listeners. Topics include: work/life balance, how to hustle and how to handle challenges - all discussed with great honesty and humor. Conversations humanizing the beauty exec experience. Hosted by Jodi Katz, Founder and Creative Director of Base Beauty Creative Agency. New episodes launch every other Wednesday - follow us to get alerts! Episodes can be found on all streaming platforms and our website www.wherebrainsmeetbeauty.com Follow us on LinkedIn @JodiKatz and @BaseBeautyCreativeAgency for announcements, BTS, and more! For inquiries about the show, please email Natasha@basebeauty.com. Language: en Genres: Arts, Business, Careers, Fashion & Beauty Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Episode 305 - Laura Geller & Sara Mitzner - a Modern Makeup Movement for Mature Skin: From QVC to TikTok Bridging Generations in Beauty
Wednesday, 25 March, 2026
Episode 305 of Where Brains Meet Beauty continues our Power Duos theme with an iconic beauty brand and the duo helping it thrive in a new era: Laura Geller, Founder of Laura Geller Beauty, and Sara Mitzner, VP of Brand Marketing. Together they share how founder authenticity, sharp brand focus, and a deep understanding of the customer have powered massive relevance, especially as pro-aging and mature-skin makeup becomes a cultural movement.Their power duo dynamic is built on mutual trust and amplification. Sara calls it plainly: Laura is the story. A founder who shows up, teaches, jokes, and connects makes marketing feel effortless. Laura credits Sara with making her relevant by tapping into her authenticity, letting her be funny, and building a content engine that actually sounds like her. A turning point came when Laura voiced concern that the brand was drifting away from its core QVC customer. Sara listened, ran a full brand analysis, confirmed the real demographic, and leaned in. That focus unlocked growth and helped the brand lead the pro-aging conversation at exactly the right moment in culture.They also reveal what keeps the brand grounded in the customer. Laura is hands-on to the point of answering customer service questions late at night, not for optics, but to solve problems, teach better application, and learn what women actually need. It is the same customer obsession that shows up in hero products like the Best of the Best palette and the brand’s signature baked makeup process, made in Italy on terracotta tiles for a hydrating, never-chalky finish that works especially well on mature skin.The episode closes with a fun Broadway-meets-beauty game (shade name or show tune) plus a reminder that the best brands do not chase every audience. They commit to one woman, understand her deeply, and let everything else follow.
