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Startups ArabiaAuthor: Ali Zewail Language: en-us Genres: Business, Careers, Entrepreneurship Contact email: Get it Feed URL: Get it iTunes ID: Get it Trailer: |
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Yasmine El-Mehairy, Building Dija, Empowering Women & Navigating Uncertain Terrain – Ep.8, Season 3
Sunday, 16 November, 2025
Yasmine El-Mehairy is the Co-Founder and CEO of Dija, a platform helping Muslim women invest with confidence in a way aligned with their faith and values. Yasmine is a serial entrepreneur, passionate about startups with purpose. Before launching Dija, she worked in global financial service organizations like City Ventures and Deloitte Digital, as well as founding and managing other startups in various fields, like digital media and e-commerce. She previously Co-Founded SuperMama, the one-stop shop for mothers in the Arab world, which was acquired by Mawdoo3. She's also an expert in entrepreneurship, serving as a lecturer and tutor at Oxford University. Yasmine holds an executive MBA from London Business School, a master's in online media from the University of Westminster, and a bachelor's in computer Science from Egypt's Aisha's University, and has been strongly committed to creating the change she wants to see in the world by starting purposeful startups that contribute to the growing ecosystem. —-----------------------------------------------------------The Startups Arabia Podcast connects you to the most prominent founders, investors, and operators of the Arab region. You will be inspired by their success, the challenges they overcame and the opportunities they see.Follow us on our social media platforms to stay updated and get in touch:LinkedIn: Startups Arabia PodcastTwitter: @ArabiaStartupsFacebook: @startupsarabiaYoutube: Startups Arabia Podcast—--- Resources—--------:Yasmine’s LinkedIn account: @Yamine El-MehairyDija Money’s Website: https://www.dija.money/ —-----------------------------------------------------------SHOW NOTES:00:00 Introduction to the Startups Arabia Podcast00:25 Meet Yasmine El-Mehairy: A Serial Entrepreneur02:17 Yasmine's Early Career and First Startup03:01 The Turning Point: From Corporate to Startup07:28 The Birth of SuperMama09:11 Challenges and Pivots in SuperMama's Journey19:46 SuperMama's Growth and Traction34:31 Navigating Investor Relations and Board Dynamics38:37 The Acquisition of SuperMama45:07 Transition to Dija Money and Financial Empowerment45:30 The Origin of Dija Money46:29 Financial Mistakes and Lessons Learned49:32 Gender and Financial Literacy54:18 Geopolitical and Socioeconomic Factors01:00:45 The Dija App: Vision and Development01:06:23 Building a Startup: Strategies and Challenges01:10:51 Personal and Professional Reflections01:20:53 Quickfire Questions and Closing Thoughts
