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Talent Wars: A Podcast By DCIAuthor: Development Counsellors International
Companies cant find the talent they need and cities around the world are feeling the pressure to attract and retain a skilled workforce. Talent Wars goes inside the global battle for talent and what cities, regions, states, and countries are doing to attract and retain the workforce they need. Host Patience Fairbrother sits down with experts and community leaders on the front lines of the talent challenge to bring you data-driven insights, tips, case studies, and a few cautionary tales along the way. Language: en Genres: Business, Marketing, Places & Travel, Society & Culture Contact email: Get it Feed URL: Get it iTunes ID: Get it Trailer: |
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Maine's Pioneering Approach to Talent Attraction
Tuesday, 8 July, 2025
What does it take to pioneer an entirely new industry? In this episode of Talent Wars, host Patience Fairbrother interviews Katie Shorey, director of engagement at Live + Work in Maine, about one of the very first employer-led talent attraction initiatives in the U.S. Launched in 2015, when the idea of statewide talent marketing was still uncharted territory, Live + Work in Maine helped create a playbook and approach that’s now used by communities across North America. Katie shares how a simple shift—from thinking of Maine as a vacation destination to a place you can build a life and career—sparked a decade of growth, experimentation and impact. From swag drops at local breweries to takeovers at the Portland airport, Katie reveals how scrappy, community-driven tactics turned into measurable ROI. Patience and Katie unpack the challenges and advantages of Maine’s unique employer-led model, how the initiative balances boomerang recruitment with attracting new residents and why long-term relationship-building is the key to statewide success. If you’re building a talent attraction strategy from the ground up—or wondering how to make more impact with fewer resources—this episode is a must-listen.
