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Fash ForwardAuthor: Komal Shah
In fashion everything is about tradition and modernity and what binds the two - courage, conviction and vision. The brand should also have a voice that is strong, socially aware and inclusive. Ironically, we now find ourselves being thrust into a new frontier that we don't entirely understand - we must look inwards. Many sectors are reeling from the fallout of the COVID-19 and I believe that Sustainability will be the biggest takeaway from this crisis. My podcast will be all about organic and sustainable fashion and living. From fast fashion addict to conscious consumer follow me on Instagram on komal__ Language: en Genres: Arts, Fashion & Beauty Contact email: Get it Feed URL: Get it iTunes ID: Get it Trailer: |
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Role of a Curator of Sustainable Fashion Brands
Episode 7
Wednesday, 23 September, 2020
The fact that retailers are spotlighting sustainable brands is adding fuel to a small but emerging segment of the market. As brands scramble to find ways to distinguish themselves in an intensely competitive market, the prospect of additional promotion from major retailers could provide a significant push towards more sustainable practices.“It’s an emerging demand, and I feel that all these retailers and many more anticipate it because it will arise very quickly over the next few years. It's also not the first time retailers have flirted with sustainable commitments. It was an active conversation in the late 2000s that got derailed by the recession, but things have moved on since then, with climate change becoming a much more pressing social and political topic. Initiatives linked to sustainability also offer potential new revenue streams. For instance, launch of project SURE by Union Minister of Textiles, Smriti Irani, last year which is India's biggest commitment towards sustainable fashion. SU.RE stands for ‘sustainable resolution’ — a five-point agenda for the industry to move towards fashion that contributes to a clean environment.
