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The Footy Coach PodcastAn online coaching resource for footy coaches Author: Joc
This podcast is for footy coaches across Australia and beyond to be used as a resource to make your footy coaching a success whether you are just starting or have been coaching for years. Enjoy Language: en-au Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Episode 207: #207 Brian Cook: A short guide to being an AFL Club CEO
Episode 207
Sunday, 8 November, 2026
Across an incredible career at three of the AFL's biggest clubs, Brian has been at the forefront of building successful football programs, working alongside some of the game's greatest coaches and players, and creating cultures that drive sustained success.We dive into a fascinating discussion around: The importance of leadership and establishing the right culture. Building a high-performance environment and creating a competitive advantage. Establishing strong values and getting buy in within the footy club. The key ingredients behind building and sustaining successful football programs Managing and working alongside some of the AFL's most respected coaches. The challenges of leading organisations through change and maintaining high standards. What separates good football clubs from great football clubs. Brian shares plenty of insights from his time at West Coast, Geelong and Carlton, offering a unique perspective on what it takes to lead, manage and build successful football clubs.Whether you're a coach, football administrator, aspiring leader or simply passionate about understanding what makes great sporting organisations tick, there's plenty to take away from this conversation.Another fantastic episode with plenty of lessons for anyone involved in football.Check it out!
