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The Inside Story Podcast with April Adams PertuisAuthor: April Adams Pertuis
The INSIDE STORY takes you behind the curtain to bring you some of the biggest success stories of entrepreneurs, thought leaders, and change makers.... the men & women who have walked through fire and come out on the other side brighter. How did they get there? What were some of their biggest hurdles? Be ready to hear it all. Well also be discussing the power of Story along the way, and how you can harness the power of your own journey to propel forward into new heights and fulfillment. Host April Pertuis will take you on a Storytelling journey through her own stories, too! As a career-long journalist and storyteller, April understands the story that is hiding inside of you. Youll discover unique storytelling tips and mechanics that will empower you to tell you story in a whole new way. This is the Podcast that tells the Inside Story of people & brands who are sharing their story in important and powerful ways. They arent mechanical or scripted. They are unabashedly authentic and real. And they are generating massive success & fulfillment as a result! As youll discover, this is what makes a Lightbeamer The goal of the Inside Story is to inspire you to think about your own story, and learn to share it so it can shine a light for others. Language: en Genres: Business, Entrepreneurship, Personal Journals, Society & Culture Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Ep249 – How to Be Better at Sales with Joe Graham
Episode 249
Wednesday, 17 December, 2025
Sales doesn’t have to feel pushy, awkward, or manipulative—but for many entrepreneurs, it still does. At its core, sales is really about problem-solving, building relationships, and helping people make confident decisions. When done with integrity and intention, sales becomes less about pressure and more about service. This conversation explores how systems, mindset, and human connection can transform the way we sell. In this episode of The Inside Story Podcast, I sit down with sales expert and my longtime friend Joe Graham for a real, honest conversation about sales and life. Joe shares his journey from growing up on food stamps to becoming a top-performing enterprise sales leader, along with the lessons he’s learned along the way about integrity, resilience, and building sustainable success. Get ready to be inspired by Joe as we talk about: Why sales is really about problem-solving-not persuasion or pressure How removing emotion from sales starts with building a bigger pipeline The importance of systems, follow-up, and always setting a clear next step Why relationship-building beats funnels, tactics, and one-call closes How women entrepreneurs can lean into their natural strengths in sales Simple ways to gamify sales and stay motivated as an entrepreneur Why integrity and long-term trust will always outperform short-term wins If sales has ever felt heavy, intimidating, or misaligned for you, this episode is a must-listen. Joe brings practical wisdom, real-life experience, and a refreshing reminder that you don’t have to sacrifice who you are to be successful in business. Listen in, take notes, and then ask yourself where you can simplify, systemize, and show up more fully in your own sales process. And when you’re done, be sure to connect with Joe and let him know what resonated most. Learn more about your ad choices. Visit megaphone.fm/adchoices
