Media Sales Mastery

Author: Jamie Wood

Media Sales Mastery exists to help you survive and thrive in the media sales industry. In each episode we arm you with information, insights and instantly applicable techniques from some of the worlds top media sales thought-leaders.
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Language: en

Genres: Business, Marketing

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AI for Media Sellers
Friday, 6 March, 2026

AI is everywhere in sales right now, but most of the conversation is either overhyped, oversimplified, or completely disconnected from how media sales actually works.In this solo episode of Media Sales Mastery, Jamie Wood breaks down the real role of AI in media sales and explains why sellers cannot afford to leave AI adoption to IT teams, leadership, or generic tools designed by people who do not sell.Building directly from the previous episode Busy But Not Selling, this episode introduces a powerful way of thinking about AI as seller-owned leverage rather than automation.Using a left-brain / right-brain model of media sales, Jamie walks through real, day-in-the-life examples of how ChatGPT can reduce friction, improve decision quality, and free sellers to spend more time in the parts of the role where human judgment actually matters.This episode does not teach tactics or demo tools.It sets the foundation for what comes next.Connect with Jamie on LinkedIn: https://www.linkedin.com/in/jamie-wood-1b824017/