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Floor 9Floor 9 is where technology and culture collide. We discuss how major tech companies and industry disruptors are driving todays culture and the impact their products have on media attention and consumer behavior. In a society where attention is the mo... Author: IPG Media Lab
Floor 9 is where technology and culture collide. We discuss how major tech companies and industry disruptors are driving todays culture and the impact their products have on media attention and consumer behavior. In a society where attention is the most coveted resource, we provide thoughtful analysis and insights on the shifting media and industry landscapes and what brands can do to stay ahead. Made by the IPG Media Lab. Hosted on Acast. See acast.com/privacy for more information. Language: en Genres: Society & Culture, Technology Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Episode 175: Bet On Everything
Wednesday, 5 November, 2025
Welcome back to Floor 9! In this episode, the Lab team breaks down the “betting on everything” trend, tracing the surge in sports betting and prediction markets and the spread of those mechanics across culture and business. Led by your host Tom Trudeau, the team discusses the trend’s many manifestations, from status-symbol collectibles to frictionless betting apps. Then we unpack why this boom is happening, and ask whether it’s sustainable for society, or even for the platforms monetizing this trend. We debate sports betting vs. prediction markets, what tighter guardrails might look like, and where brands should draw the line. The team also shares some brand-safe ways to play, including bragging-rights challenges and other loyalty-driven tactics, that capitalize on on this trend.For an in-depth written POV on this trend, please click here. If you enjoyed the episode, please consider giving us a five-star review on Apple Podcast. Follow the Lab on Medium for our latest insights. Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.
