The Affiliate Guy with Matt McWilliams: Marketing Tips, Affiliate Management, & More

Author: Matt McWilliams, Award-Winning Affiliate Manager

The Affiliate Guy Podcast is your source for affiliate marketing news, tips, and strategies to take your online business to the next level. Learn how to boost your commissions, manage affiliate programs, and so much more. More information at theaffiliateguy.tv and mattmcwilliams.com.
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Language: en

Genres: Business, Entrepreneurship, Marketing

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How to Screen Affiliate Applications (My Approval Criteria)
Monday, 2 March, 2026

Every affiliate application is a tiny fork in the road. Approve the right people and your program gets stronger. Approve the wrong ones and you get refunds, brand headaches, and a whole lot of noise. In today's episode, I'm sharing my approval criteria for screening affiliate applications, plus the exact process we use to make decisions quickly and consistently. You'll learn what to look for, what to ignore, and how to handle the "maybe" applicants without turning your program into the Wild West. Links Mentioned in this Episode Your Affiliate Launch Coach