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Healthcare Marketing UndergroundAuthor: ReviveHealth
The Healthcare Marketing Underground is ReviveHealth's weekly podcast. It's where we riff and rant on hot topics in healthcare marketing. From ROI to content marketing to healthcare reform, we hit it all but not without derailing into randomness. Join us won't you? Language: en-us Genres: Business Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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#285 "Pokémon Yo and the Battle of the Platforms"
Episode 301
Tuesday, 4 October, 2016
Media, media, content, and more media. With 2016's SHSMD Connections in the books, Chris Bevolo and our own Kriste Goad are joined by special guest Vivian Schiller, editor-in-chief and head of Weber Shandwick’s Mediaco practice. The trio unpacks and explores a presentation Vivian gave during SHSMD — media, content, and the importance of omni-channel storytelling. Chris reveals the Chicago restaurant with a view that is sure to make you scream “Holy Buckets!” Find out why Vivian thinks the power has shifted from the publisher to the platform in parallel with the rise of mobile. Which sources do Chris, Kriste, and Vivian trust most when it comes to content? Tune in to find out. http://mediaco.webershandwick.com
