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Growth Talks: Growth Marketing Strategies & InsightsAuthor: Right Side Up
Sit down with growth leaders and marketing executives from leading brands and companies across industries and stages. From exploring the evolution of growth marketing to walking the tightrope between brand and performance marketing to the epic saga of launching an ecommerce brandwell dig into it all! Our guests will share their wins and war stories, and arm you with actionable insights on how to craft best-in-class strategies, execute with efficiency, and build your dream team. Growth Talks is brought to you by Right Side Up and hosted by Krystina Rubino, general manager of offline services. Language: en Contact email: Get it Feed URL: Get it iTunes ID: Get it Trailer: |
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From DTC Startup to Retail Success | Shane Pittson (quip, So&So Venture Studio)
Episode 19
Monday, 13 January, 2025
“Treat packaging like your entire marketing funnel—it’s a billboard, an ad, and a welcome series.” Shane Pittson, Co-Founder of So and So Venture Studio and former VP of Growth & Marketing (and first employee) at quip, joins Krystina Rubino on Growth Talks to dive into how incremental testing, creative optimization, and customer-centric strategies drove quip’s transformation from a DTC startup to a retail powerhouse. In this episode, Shane discusses the surprising success of early channels like Pinterest and audio, why “creative is the new targeting,” and how treating packaging like an entire marketing funnel helped bridge the gap between retail customers and brand support. He also shares valuable insights for early-stage founders on prioritizing product-market fit and testing smartly to avoid costly mistakes. 🗝️ Key Takeaways: Incremental testing is key. Learn how to explore unconventional channels, like audio advertising, while managing CAC effectively. Scaling into retail? Treat packaging like your entire marketing funnel. Every detail matters. Post-purchase surveys aren’t just for attribution—they’re goldmines for product and marketing innovation. Don’t leave creativity up to AI. Optimizing creative for platform-specific ad formats can unlock new audiences and results. Building trust with platform reps ensures access to beta tools and early adoption of emerging ad formats. ⏰ Timestamps 00:00 Introduction to Shane Pittson’s career 01:32 Scaling quip from startup to retail success 05:22 Testing unconventional channels like Pinterest and audio 10:45 The role of post-purchase surveys in growth marketing 15:32 How to navigate offline marketing challenges 20:12 Why packaging design is critical for retail success 25:18 Balancing creative autonomy and external partnerships 30:08 Shane’s advice for early-stage founders 🔗 Mentioned in this episode: quip: https://www.getquip.com So&So Venture Studio: https://www.soand.so/ 👍Did you enjoy this video? Don’t forget to click the like button! And find more episodes of Growth Talks here: https://bit.ly/3xXGJJc 🤝Connect with Right Side Up Right Side Up is a premium growth marketing agency that has helped more than 1,000+ companies hit their growth goals. Check us out and send us a note at: https://bit.ly/4bfaBQt ‣ Subscribe to our channel: https://bit.ly/3HWiJYD ‣ Subscribe to our marketing newsletter: https://rightsideup.com/resources/growth-marketing-newsletter/ ‣ Follow us on Linkedin: https://www.linkedin.com/company/rightsideup/ ‣ Follow us on Facebook: https://www.facebook.com/RightSideUpCo/ ‣ Follow us on Twitter: https://twitter.com/rightsideupco
