 |
Dear FoundHer...Author: Lindsay Pinchuk Female Founder & Small Business Marketing Expert
Dear FoundHer is a How I Built Thisstyle podcast sharing real stories from female entrepreneurs, female founders, and women in business, especially women 40, who are building companies on their own terms.Hosted by award-winning entrepreneur Lindsay Pinchuk, each episode features honest, thoughtful conversations with women CEOs and founders navigating leadership, decision making, career pivots, and business growth. These are the stories behind the success, the lessons, the marketing strategies that actually work, and the leadership moments that shape women building and leading businesses.From Bobbi Brown to Rebecca Minkoff, Pelotons Jenn Sherman & Dr. Becky Kennedy to Gail Simmons, Dear FoundHer brings you conversations with some of the most influential female founders and leaders of our time.Dear FoundHer explores what it looks like to grow a business with clarity and confidence, from starting a company for the first time or after leaving corporate, to scaling responsibly, managing teams, building visibility, getting press, and creating sustainable growth. Topics include leadership development, confidence at work, business strategy, marketing strategies and tactics, company messaging, community building, and showing up confidently.Theres no fluff. No gatekeeping. Just real insight, shared perspective, and practical wisdom, because building businesses is better when women learn from each other. Hosted on Acast. See acast.com/privacy for more information. Language: en Genres: Business, Entrepreneurship, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it Trailer: |
Listen Now...
She Got Adidas to Back an Idea on Paper | Female Founders and Bootstrapping with Odessa Jenkins
Episode 356
Tuesday, 16 June, 2026
Odessa Jenkins built a professional women's tackle football league before anyone believed the market existed.On this episode of Dear FoundHer, host Lindsay Pinchuk talks with Odessa Jenkins, known as OJ, founder and CEO of the Women's National Football Conference. Her story carries a lesson female founders everywhere need to hear. You don't wait for permission to build something new. You describe your vision so clearly the right people see it before a single game is played. That's how OJ won over ten teams and two major sports brands while the league was still an idea on paper.This is the kind of conversation women in business rarely get to hear. OJ worked a full-time job while selling the league. She convinced her wife to leave a corporate career and build alongside her. Bootstrapping kept the lights on for five years and profit didn't arrive until year three. None of those details show up on a TV broadcast, yet every one of them shaped what the WNFC has become. Sixteen teams, 900 athletes, and a championship game airing live on ESPN2.Female founders will recognize themselves in OJ's honesty about startup funding, partnership marketing with brands like Adidas, and the unglamorous work behind a bold mission. Her message cuts through the noise. Ready isn't real. Ask for what you need. Stop choosing the hardest path when an easier one exists.If you're drawn to real founder stories with heart and grit, this episode will stay with you long after you press pause.Episode Breakdown:00:00 Female Founders Who Build Before the Blueprint Exists03:05 How Odessa Jenkins Started the WNFC08:26 Getting Adidas and Riddell to Back a League That Didn't Exist Yet11:13 Bootstrapping, Profit, and the Real Timeline14:43 How the Public Responded in Year One22:41 Fan Growth, Streaming Numbers, and National TV24:53 Flag Football, the Athlete Pipeline, and What's Coming27:55 Why the Timing Is Right for Women's Sports Right Now31:17 Championship Weekend at Ford Center34:28 Three Things Every Woman Starting a Business Needs to HearConnect with Odessa Jenkins:Follow OJ on InstagramFollow Women's National Football Conference on InstagramSubmit your most pressing business questions for our Q+A Substack on Thursday: https://form.jotform.com/260218655668062 Subscribe to The FoundHer Files Follow Dear FoundHer on Instagram Podcast production and show notes provided by HiveCast.fm Hosted on Acast. See acast.com/privacy for more information.
