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Dear FoundHer...Author: Lindsay Pinchuk
Dear FoundHer is more than a podcastits a movement for women 40 building businesses on their own terms. Hosted by award-winning entrepreneur Lindsay Pinchuk, each episode delivers honest conversations, actionable strategies, and no-fluff insights from the most powerful female founders of our time.From Bobbi Brown to Rebecca Minkoff, Dr. Becky Kennedy to Gail Simmons, these are the real stories behind the success: the lessons, the pivots, and the marketing strategies that actually work.Because at Dear FoundHer, there's no fluff. No gatekeeping. Just what works---because we're better together. Subscribe and join the women rewriting the rules of entrepreneurship. Hosted on Acast. See acast.com/privacy for more information. Language: en Genres: Business, Entrepreneurship, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it Trailer: |
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Scaling a Brick and Mortar Brand From Scratch: Rapid Growth, Managing Teams, and Protecting Your Brand Message
Episode 346
Tuesday, 14 April, 2026
Are you looking to level up your business? Apply for Lindsay's year-long mastermind and mentorship, Marketing Made Simple for Small BusinessScaling a business means protecting your brand, your standards, and your sanity as growth picks up speed.On Dear FoundHer, host Lindsay Pinchuk sits down with Gara Post, co-founder and chief creative officer of The NOW, for an honest look at scaling a business through smart decisions, steady leadership, and a clear brand point of view. Gara shares what helped The NOW build brand awareness early, why partnership marketing and earned media played such a strong role, and how women founders can create momentum without chasing every trend.This conversation gets into the real work behind managing rapid growth, from franchise systems and team support to protecting the customer experience across every location. Gara also speaks to the emotional side of scaling a business, with pressure, risk, and the need for support as the company grows. For women founders who want a clearer path to scaling a business, this episode offers practical perspective, sharper thinking, and a useful reminder that growth works best when the brand stays consistent and the founder stays grounded.Episode Breakdown:00:00 Gara Post on Building The NOW04:44 The Gap in the Wellness Market That Sparked The NOW05:50 What Made The NOW Stand Out From Traditional Massage Brands10:17 Scaling a Brick and Mortar Business in the Early Growth Stage13:04 Organic Marketing, Press, and Growth Without Paid Influencers14:54 The Franchise Decision and the Risks of Scaling a Brand19:44 SOPs, Team Support, and What Helped The NOW Scale22:51 Brand Consistency, Social Media Control, and Customer Experience29:25 Product Strategy and Local Brand Awareness32:00 Gara Post’s Advice for Women Founders and Business GrowthConnect with Gara Post:Follow Gara on InstagramFollow Gara on TikTokFollow The NOW Massage on InstagramFollow The NOW Massage on TikTokSubscribe to The FoundHer Files Follow Dear FoundHer on Instagram Podcast production and show notes provided by HiveCast.fm Hosted on Acast. See acast.com/privacy for more information.
