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Dear FoundHer...Author: Lindsay Pinchuk
Dear FoundHer is more than a podcastits a movement for women 40 building businesses on their own terms. Hosted by award-winning entrepreneur Lindsay Pinchuk, each episode delivers honest conversations, actionable strategies, and no-fluff insights from the most powerful female founders of our time.From Bobbi Brown to Rebecca Minkoff, Dr. Becky Kennedy to Gail Simmons, these are the real stories behind the success: the lessons, the pivots, and the marketing strategies that actually work.Because at Dear FoundHer, there's no fluff. No gatekeeping. Just what works---because we're better together. Subscribe and join the women rewriting the rules of entrepreneurship. Hosted on Acast. See acast.com/privacy for more information. Language: en Genres: Business, Entrepreneurship, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it Trailer: |
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Scaling a Business Without a Plan: How Urban Remedy Got Into 400 Whole Foods Stores
Episode 350
Tuesday, 12 May, 2026
In honor of Mother's Day, get $200 off a new Dear FoundHer... Forum membership through the month of May. Join the community built for women business owners over 40 who are building real businesses on their own terms. JOIN US INSIDE HERE, no code necessary to save. Neka Pasquale turned a side project into a $48 million business, and she'll be the first to tell you she had no idea what she was doing.She was an acupuncturist treating patients when she started making food and juices as part of their care. People loved it, word got around, and before long, Urban Remedy was growing faster than she could plan for. There was no roadmap. Just a lot of late nights, a lot of mistakes, and a refusal to quit.On this episode of Dear FoundHer, Neka sits down with host Lindsay Pinchuk to talk about starting a business for the first time with no roadmap, no business background, and no idea the thing would grow into what it became. She shares what it was like fulfilling 500 juice orders while pregnant, shipping food across the country before she was remotely ready, and learning operations, HR, and food safety by making every possible mistake first.The story of how Urban Remedy landed in Whole Foods is worth the listen alone. It didn't come from a pitch. It came from a bike ride. That's partnership marketing working exactly the way it's supposed to, and it's a reminder that the relationships you're already building matter more than any campaign you could run.Scaling a business that sells fresh organic food nationally comes with scaling challenges most brands never take on. Neka talks about managing rapid growth without losing the mission, the burnout that built up quietly over 12 years of nonstop doing, and why protecting what your brand stands for gets harder the bigger you get.For women entrepreneurs who are building something that actually means something, this conversation offers a candid look at what growth actually asks of you.Episode Breakdown:00:00 How Urban Remedy Started by Accident06:25 Managing 500 Orders While Pregnant08:39 The Operational Chaos of Scaling a Business11:15 How a Bike Ride Led to 400 Whole Foods Locations15:36 Staying True to Your Mission at Scale22:22 The Real Challenges of Scaling Fresh Food Nationally23:39 When and Why to Hire a CEO29:14 What Every Woman Founder Needs to Know Before Scaling a BusinessConnect with Neka Pasquale:Follow Neka on Instagram Subscribe to The FoundHer Files Follow Dear FoundHer on Instagram Free Forum Open House + Networking Session Come see what's inside the Dear FoundHer Forum SAVE YOUR SEATJoin THE networking community for women business owners over forty, The Dear FoundHer... ForumPodcast production and show notes provided by HiveCast.fm Hosted on Acast. See acast.com/privacy for more information.
