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Dear FoundHer...Author: Lindsay Pinchuk
Dear FoundHer is more than a podcastits a movement for women 40 building businesses on their own terms. Hosted by award-winning entrepreneur Lindsay Pinchuk, each episode delivers honest conversations, actionable strategies, and no-fluff insights from the most powerful female founders of our time.From Bobbi Brown to Rebecca Minkoff, Dr. Becky Kennedy to Gail Simmons, these are the real stories behind the success: the lessons, the pivots, and the marketing strategies that actually work.Because at Dear FoundHer, there's no fluff. No gatekeeping. Just what works---because we're better together. Subscribe and join the women rewriting the rules of entrepreneurship. Hosted on Acast. See acast.com/privacy for more information. Language: en Genres: Business, Entrepreneurship, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it Trailer: |
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How Growing an Audience Centered on Integrity and Community Built This Female Founded, Family-Owned Brand
Episode 331
Tuesday, 10 February, 2026
Building a breakout brand in the baby space usually looks slower and messier than people expect. It means facing real scaling challenges, making patient decisions, and staying committed to the product even when it would be easier to rush. In this episode of Dear FoundHer, host Lindsay Pinchuk talks with female founder, Andrea Faulkner Williams, of Tubby Todd, about what it really took to build a brand parents trust.Andrea shares how Tubby Todd began with a personal family need and a hard reset most founders would avoid. After spending years developing their first product, they chose to start over when it did not work for their own child. That decision shaped everything that followed, including how they focused on quality, earned trust, and started growing an audience through real word of mouth instead of shortcuts or paid hype. Community, consistency, and listening closely to customers became the backbone of the business.That foundation made the next stage possible. Andrea walks through how Tubby Todd expanded beyond direct-to-consumer, first onto Amazon and eventually into Target, without losing what made the brand work. Instead of relying on retail to create demand, they brought an already loyal audience with them. If you are a woman business owner, wrestling with scaling challenges or trying to grow an audience before taking a bigger leap, this episode gives a refreshingly honest look at what steady growth really takes.Episode Breakdown:00:00 How Tubby Todd Grew Without Paid Ads03:00 Two Years of Product Development and Starting Over04:00 Word of Mouth Strategy for Growing an Audience07:00 “Be a Good Friend” Marketing Philosophy14:00 Community Building Offline Through Play Dates19:30 Scaling Challenges: Amazon to Target Retail Expansion25:00 Founder Challenges: Confidence, Relationships, and Boundaries30:00 A Simple Founder Framework: Why, One Goal, Quarterly FocusConnect with Andrea Faulkner Williams:Follow Andrea of InstagramFollow Tubby Todd on InstagramFoundHer Faves:Keep Mahjing OnFoundation PRMaelove Dryness Treatment KitWomaness Let’s Neck Serum RollerKendra Scott 5 Link Match BandSubscribe to The FoundHer Files Follow Dear FoundHer... on InstagramPodcast production and show notes provided by HiveCast.fm Hosted on Acast. See acast.com/privacy for more information.
