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The University MarketerAuthor: Tyler Stahle
This is the podcast for any university communications manager whos serious about making an impact in higher ed marketing - breaking boundaries and engaging audiences like never before. Were talking tips and tricks, the latest strategies and insights from the nations top university communication managers. Actionable insights. No fluff. A few weeks ago, I was turned down from my dream job in higher education, so I created this podcast. Consider it an MBA in university communications for you and me. Language: en Contact email: Get it Feed URL: Get it iTunes ID: Get it Trailer: |
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The Marketing Behind ASU's Exponential Enrollment Growth
Monday, 9 November, 2020
Ever wondered how the best universities keep driving enrollment year over year? This episode is for you! Adam Brown, current Chief Growth Officer at Addament and former Assistant Director of Marketing at Arizona State University talks about how he increased enrollment in ASU’s part-time flex MBA program through a combination of digital and traditional advertising, he talks about working with agencies, and even about running an international campaign targeting students in India.
