 |
CRUNCHPublic relations topics and advice for business leaders Author: HMC
Get ready to embark on a PR learning adventure with CRUNCH! Three-time winner of the PR Institute of NZs Small PR Agency of the Year, the HMC team provides practical wisdom to help business leaders turbocharge their reputation-building game. Tune in to these 'crucial chats over lunch' - CRUNCH - for entertaining insights that will empower you to forge connections and relationships with those who matter most in your industry. Whether you are steering the ship as a visionary CEO, orchestrating strategy from the boardroom, or driving a dynamic communications team, the HMC crew is your ultimate partner for PR success. Join us and our amazing line-up of experts as we dive deep into the trenches of reputational challenges. From building your brand, to encouraging staff loyalty, to handling issues and crises, the HMC team will equip you with proven PR strategies. And thats not all buckle up for episodes that unravel the mystique behind the latest digital PR trends. Wondering if you should seize the trend or let it slide? Weve got your back with insights that slice through the noise and deliver crystal-clear information you can use to succeed in your leadership role. Ready to dive in even further? Visit the HMC at https://www.wearehmc.co.nz/crunch to learn more about our guests and download additional information on each episode topic. CRUNCH its a bite-sized taster on the topic of public relations and strategic communications. Dive in now! Language: en Genres: Business, Management, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it |
Listen Now...
From Ignored to Newsworthy: How to Earn Media Coverage
Episode 7
Monday, 25 May, 2026
Why do some businesses get media coverage while others struggle to get noticed?In this episode of CRUNCH, HMC Director Heather Claycomb is joined by Senior Account Managers Emma Letessier and Natalie Swart to unpack what “earned media” really means, and why it is much more than free publicity.The team breaks down the four players involved in earning media attention: the business, the PR team, the journalist and, finally, the business again once the story is live. They talk about what makes a story genuinely newsworthy, why media relationships still matter, how businesses can lose control of a story once a journalist picks it up, and why that editorial independence is exactly what makes earned media so credible.They also discuss why a single media hit should never be treated as the final result. Used well, media coverage can support reputation, sales conversations, recruitment, stakeholder trust, social media, website content, digital advertising and even AI search visibility.In this episode, we cover:Why earned media is not the same as free publicityWhat makes a business story worth a journalist’s attentionWhy “one and done” media coverage is rarely enoughHow PR teams shape a story before it is pitchedWhat businesses need to understand about editorial independenceHow to get more value from a media hit after it appearsIf your business wants to build credibility, get found by the right people and use media coverage more strategically, this episode is a practical place to start.Companies mentioned in this episode:HMCAUTTVNZWaikato Times
