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CRUNCHPublic relations topics and advice for business leaders Author: HMC
Get ready to embark on a PR learning adventure with CRUNCH! Three-time winner of the PR Institute of NZs Small PR Agency of the Year, the HMC team provides practical wisdom to help business leaders turbocharge their reputation-building game. Tune in to these 'crucial chats over lunch' - CRUNCH - for entertaining insights that will empower you to forge connections and relationships with those who matter most in your industry. Whether you are steering the ship as a visionary CEO, orchestrating strategy from the boardroom, or driving a dynamic communications team, the HMC crew is your ultimate partner for PR success. Join us and our amazing line-up of experts as we dive deep into the trenches of reputational challenges. From building your brand, to encouraging staff loyalty, to handling issues and crises, the HMC team will equip you with proven PR strategies. And thats not all buckle up for episodes that unravel the mystique behind the latest digital PR trends. Wondering if you should seize the trend or let it slide? Weve got your back with insights that slice through the noise and deliver crystal-clear information you can use to succeed in your leadership role. Ready to dive in even further? Visit the HMC at https://www.wearehmc.co.nz/crunch to learn more about our guests and download additional information on each episode topic. CRUNCH its a bite-sized taster on the topic of public relations and strategic communications. Dive in now! Language: en Genres: Business, Management, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Build Your Leadership Brand on LinkedIn
Episode 5
Tuesday, 27 January, 2026
LinkedIn has become one of the most influential platforms shaping professional reputation, trust, and visibility. Yet many leaders still feel unsure about how to show up in a way that feels authentic, strategic, and worth their time.In this episode, Emma and Natalie from HMC unpack what effective leadership presence on LinkedIn really looks like. Moving beyond vanity metrics and formulaic posting advice, the conversation focuses on how leaders can use LinkedIn as a long-term reputation and relationship-building tool rather than a content treadmill.The episode explores why consistency matters more than frequency, how credibility is built through perspective rather than promotion, and the role LinkedIn plays in influencing customers, staff, industry peers, and even AI-driven search results. The team also discusses common mistakes leaders make on the platform, why silence can be just as damaging as oversharing, and how to balance personal voice with organisational responsibility.This episode is particularly relevant for CEOs, founders, senior leaders, and subject-matter experts who want their LinkedIn presence to support trust, leadership visibility, and business outcomes without feeling forced or performative.Listeners will come away with practical guidance on how to approach LinkedIn with intention, clarity, and confidence, and how small, well-considered actions can compound into long-term brand equity.Takeaways:Authenticity matters. Leaders build trust on LinkedIn by sharing perspectives that reflect who they are and how they think, not by trying to sound like everyone else.Showing up counts. Thoughtful engagement and useful insights add far more value than posting for the sake of it or chasing trends that do not fit your role or reputation.Your profile is your foundation. A current, well-considered LinkedIn profile should accurately reflect where you are today, not where your career was several years ago.Consistency beats bursts. Regular, considered activity builds visibility and credibility over time, while long gaps make it harder to stay relevant.Leadership presence builds authority. Sharing informed viewpoints helps position leaders as credible voices in their field and supports trust in the wider organisation.Know your audience. Content that speaks to the right audience, their challenges, and their interests will always outperform generic posts.Companies mentioned in this episode: HMC LinkedIn ChatGPT Perplexity
