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CRUNCHPublic relations topics and advice for business leaders Author: HMC
Get ready to embark on a PR learning adventure with CRUNCH! Three-time winner of the PR Institute of NZs Small PR Agency of the Year, the HMC team provides practical wisdom to help business leaders turbocharge their reputation-building game. Tune in to these 'crucial chats over lunch' - CRUNCH - for entertaining insights that will empower you to forge connections and relationships with those who matter most in your industry. Whether you are steering the ship as a visionary CEO, orchestrating strategy from the boardroom, or driving a dynamic communications team, the HMC crew is your ultimate partner for PR success. Join us and our amazing line-up of experts as we dive deep into the trenches of reputational challenges. From building your brand, to encouraging staff loyalty, to handling issues and crises, the HMC team will equip you with proven PR strategies. And thats not all buckle up for episodes that unravel the mystique behind the latest digital PR trends. Wondering if you should seize the trend or let it slide? Weve got your back with insights that slice through the noise and deliver crystal-clear information you can use to succeed in your leadership role. Ready to dive in even further? Visit the HMC at https://www.wearehmc.co.nz/crunch to learn more about our guests and download additional information on each episode topic. CRUNCH its a bite-sized taster on the topic of public relations and strategic communications. Dive in now! Language: en Genres: Business, Management, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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PART 2: Unlocking AI Search: How Your Brand Can Rise to the Top
Episode 13
Thursday, 7 August, 2025
The way people search for companies and products online is changing.This is part 2 in a two-part podcast series. In this episode our conversation explores communications tactics businesses can use to enhance their visibility within AI-driven searches. And the result will be greater engagement with your target audiences. The HMC team talks about the importance of having a robust communication plan, which is the starting point to ensuring you have consistent and authoritative content on a variety of online channels. And when you do, AI search engines will find you and recommend you.Takeaways: Brands must develop a robust communications strategy and online content plan to enhance visibility in AI searches. Understanding brand messaging and personality is crucial for differentiation in a competitive market. Engaging with online media with news stories and thought leadership can significantly improve AI optimization outcomes. Creating high-quality, human-centered content is essential for building trust with audiences and AI platforms. Leveraging partnerships to generate credible endorsements by third-parties can enhance a brand's online authority. Brands should actively seek out and respond to frequently asked questions to improve AIO and relevance. Links referenced in this episode:wearehmc.co.nzCompanies mentioned in this episode: HMC ChatGPT Cloud Gemini TripAdvisor Instagram PR Institute of New Zealand
