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CRUNCHPublic relations topics and advice for business leaders Author: HMC
Get ready to embark on a PR learning adventure with CRUNCH! Three-time winner of the PR Institute of NZs Small PR Agency of the Year, the HMC team provides practical wisdom to help business leaders turbocharge their reputation-building game. Tune in to these 'crucial chats over lunch' - CRUNCH - for entertaining insights that will empower you to forge connections and relationships with those who matter most in your industry. Whether you are steering the ship as a visionary CEO, orchestrating strategy from the boardroom, or driving a dynamic communications team, the HMC crew is your ultimate partner for PR success. Join us and our amazing line-up of experts as we dive deep into the trenches of reputational challenges. From building your brand, to encouraging staff loyalty, to handling issues and crises, the HMC team will equip you with proven PR strategies. And thats not all buckle up for episodes that unravel the mystique behind the latest digital PR trends. Wondering if you should seize the trend or let it slide? Weve got your back with insights that slice through the noise and deliver crystal-clear information you can use to succeed in your leadership role. Ready to dive in even further? Visit the HMC at https://www.wearehmc.co.nz/crunch to learn more about our guests and download additional information on each episode topic. CRUNCH its a bite-sized taster on the topic of public relations and strategic communications. Dive in now! Language: en Genres: Business, Management, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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How Do You Sell a Service People Don’t Think They Need?
Episode 9
Thursday, 22 October, 2026
If you’re trying to grow a product or service that your audience doesn’t yet understand—or assumes isn’t for them—how do you change their minds without relying on a hard sell?This episode offers practical lessons from an award-winning PR campaign that turned a complex professional service into something people could recognise, relate to and act on. You’ll learn how to:Use education to create demand and build trustFind the human story behind a complex offeringChoose channels that help your experts connect authenticallyTurn one strong idea into content that works across multiple platformsBuild a long-term communications programme that generates recognition, referrals and enquiriesMeasure success against business goals—not simply media coverageListen for an honest look at what it takes to move from ad hoc promotion to strategic communications that changes perceptions and supports business growth.Companies mentioned in this episode:HMCGrayson Clements LawyersPRINZNew Zealand HeraldStuffBlue Duck StationKeep the Change (podcast)
