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CRUNCHPublic relations topics and advice for business leaders Author: HMC
Get ready to embark on a PR learning adventure with CRUNCH! Three-time winner of the PR Institute of NZs Small PR Agency of the Year, the HMC team provides practical wisdom to help business leaders turbocharge their reputation-building game. Tune in to these 'crucial chats over lunch' - CRUNCH - for entertaining insights that will empower you to forge connections and relationships with those who matter most in your industry. Whether you are steering the ship as a visionary CEO, orchestrating strategy from the boardroom, or driving a dynamic communications team, the HMC crew is your ultimate partner for PR success. Join us and our amazing line-up of experts as we dive deep into the trenches of reputational challenges. From building your brand, to encouraging staff loyalty, to handling issues and crises, the HMC team will equip you with proven PR strategies. And thats not all buckle up for episodes that unravel the mystique behind the latest digital PR trends. Wondering if you should seize the trend or let it slide? Weve got your back with insights that slice through the noise and deliver crystal-clear information you can use to succeed in your leadership role. Ready to dive in even further? Visit the HMC at https://www.wearehmc.co.nz/crunch to learn more about our guests and download additional information on each episode topic. CRUNCH its a bite-sized taster on the topic of public relations and strategic communications. Dive in now! Language: en Genres: Business, Management, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Winning the Battle for Farmer Attention
Episode 6
Tuesday, 24 March, 2026
Whether you're marketing to NZ farmers or wanting to get a news story in front of them, they are harder to reach than ever before. The channels available are changing, plus farmers 'media consumption' habits have also evolved.In this episode, Heather Claycomb is joined by Chris Williams of KingSt Advertising and Richard Rennie of Laurich Agri-communications and Farmers Weekly to discuss what is changing in rural media, which channels still matter, and why trust, relevance and the right media mix are more important than ever.KingSt's latest rural media report, "Marrying Tech with Tradition" forms the basis of the discussion.This is a practical listen for rural marketers, communicators and business leaders.We cover audience fragmentation, trust in media, the role of radio, print, digital and TV, the loss of community papers, and why rural brands need a strategic mix of channels and credible voices to stay visible and relevant.Five takeawaysFarmer attention is still there; earning it takes new tactics.Trust in the channel affects trust in the message.Traditional media still has value, but audience behaviour has shifted.Rural marketing and communications works best when multiple channels are in sync.Real farmer voices remain one of the most persuasive tools available.Links referenced in this episode:https://www.kingst.co.nz/https://laurichcomm.co.nz/https://www.wearehmc.co.nz/https://www.farmersweekly.co.nz/Companies mentioned in this episode:HMCKing Street AdvertisingLarge Agri-communicationsFarmers WeeklyFonterra
