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Marketing Guides for Small BusinessesAuthor: Marketing Guides for Small Businesses
We dive into one topic per episode so you really get the nuts and bolts of the idea and understand what it takes to add it to your company's marketing system or leave it out as it may not apply to your business. Either way, you'll be better informed about the topic and understand what will really work for your company, and what shiny, new marketing concepts to leave alone. Who are we? Your hosts are a team of established and active marketing agency owners covering one key marketing topic each episode. Topics include Marketing Strategy, Digital Marketing, Websites, Content Marketing, Reputation Management, Social Media, Email Marketing, Search Engine Optimization, Sales Funnels, Paid Lead Generation, Marketing Analytics and Return on Investment. Our Guides are: Ken Tucker and Paul Berthel of Changescape Web: https://changescapeweb.com/Ian Cantle of Outsourced Marketing Inc. : https://www.outsourcedmarketing.ca/ and Dental Marketing Heroes: https://dentalmarketingheroes.com/ Language: en Genres: Business, Entrepreneurship, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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The Top Excuses That Kill Your Marketing (and What to Do Instead)
Episode 244
Tuesday, 9 September, 2025
The Top Excuses That Kill Your Marketing (and What to Do Instead) What’s REALLY stopping you from marketing your business—and what’s it costing you? Every business owner has heard (or made!) the excuses: “I don’t have time.” “It’s too expensive.” “It didn’t work for me.” But the truth is, those excuses don’t just stall your growth—they hand your future customers to the competition. Before you hit play, ask yourself: Am I telling myself “I just don’t have time to market”—and what am I truly risking by putting it off?Does my budget excuse hold up, or am I confusing investment with expense?Have I written off “marketing” just because one tactic failed—without having a real plan or strategy? In this no-nonsense episode, the Marketing Guides break down: Why the “I don’t have time” mindset is the fastest path to an empty pipeline—and how to make marketing a permanent, practical part of your routine.The truth about marketing “costs”—and how top-performing small businesses transform spending into an investment that pays for itself, again and again.What’s really happening when you say, “I tried marketing and it didn’t work”—and how to diagnose, fix, and finally get results.Why relying on word-of-mouth alone is dangerous, even if it’s worked before (and what must be part of your growth plan in today’s market).How doing “random acts of marketing” without a system or plan wastes time, burns cash, and sets you up to be beaten by more strategic competitors—and what to do instead. You’ll learn: Data-backed stats on how (and why) time, budget, and planning impact growthExpert tips for breaking marketing paralysis, structuring your first steps, and investing smarter (not harder)Confidence-boosting ways to move past fear, get out of your own way, and finally build momentum Meet your Marketing Guides: Ian Cantle – Outsourced Marketing Inc.Ken Tucker – Changescape WebPaul Barthel – Changescape WebJeff Stec – Tylerica Marketing Systems Each week, your Guides deliver powerful, honest marketing insight—no jargon, just actionable advice that grows your business. Ready to silence the excuses and put your business back on the growth track? Hit subscribe, leave a review, and share this episode with anyone ready to quit procrastinating and start getting results—or reach out to our Marketing Guides at their websites above for custom advice and resources. It’s time to stop making excuses and start making progress. Listen now and let’s grow, together!
