GatherGeeks by BizBash: The Event Industry Podcast

Author: BizBash Media

Welcome to GatherGeeks, a place where people passionate about the power of live experiences come together. Join David Adler, chairman and founder of BizBash, as he discusses the latest news and trends affecting event marketers, meeting strategists, nonprofit organizers, and everyone in between. This podcast by BizBash is the destination for information, innovation, and inspiration for anyone involved in planning events and meetings, from conferences, trade shows, and fund-raising galas to product launches, festivals, award shows, weddings, and birthdays. Look for GatherGeeks in your favorite platforms: iTunes, Audible, Spotify, and iHeartRadio, with more on the way. Connect with us on Twitter at @BizBash and join the conversation using the hashtag #gathergeeks.
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Language: en

Genres: Arts, Business, Design, Marketing

Contact email: Get it

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Why Catering Is the Ultimate Event Touchpoint
Wednesday, 20 March, 2024

This special edition of GatherGeeks was recorded live at Connect NYC, which took place in late February. In this episode, BizBash chairman and founder David Adler sits down with Michael Cirino, chief experience officer at House of Attention; Chelsey Lavere, senior sales manager of meetings and conventions at Turning Stone Resort Casino; and Mary Giuliani, founder and CEO of Mary Giuliani Catering & Events. The panel discusses why and how the catering experience is the final frontier in event marketing—and the ultimate touchpoint where brands can make a lasting impression. They also delve into cutting-edge culinary innovation and event experiences, from drone cocktail bars to deconstructed chicken dinners, and even an avant-garde 100-course dining experience. In addition, the group explores how technology intertwines with the dining experience and, even more importantly, how event profs can engage their catering partners to be as much a marketing partner as their internal teams and agency partners. Listen in on a discussion that's sure to tantalize your taste buds and inspire your event planning endeavors.