Good Garbage with Ved Krishna

Author: Pakka

Hello, hello! Were so excited to be here and embark on an enlightening journey with our fellow planet advocates - yes, were talking about you to leave the earth cleaner! Tune in for engaging conversations around the evolution of the packaging industry as we scale up towards a more sustainable future Join us, in our endeavour to learn from our inspiring guests and get their insight on the pertinent (and our forever favourite) question what does #GoodGarbage mean to you? Feedback? Collaboration requests? Guest recommendations? Hit us up at connect@goodgarbagepodcast.com
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Language: en-us

Genres: Natural Sciences, Science

Contact email: Get it

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#105 Branding as Being with Raphael Bemporad
Wednesday, 16 September, 2026

Is branding simply marketing, sales and manipulation, or can it go beyond the superficiality into value systems, transparency and even hope? According to this week's guest, branding, is "being". In this Good Garbage episode, Ved Krishna sits down with Raphael Bemporad, Founder of BBMG- a branding consultancy working with companies the world needs. Raphael believes in the ability to use business to create positive change for a more just, equitable and sustainable society. Having worked with huge brands like Nike, Target and PepsiCo (to name a few), Raphael brings to this conversation over two decades worth of expertise from the world of marketing! 📊🎧 Full episode on Spotify & Apple: https://linktr.ee/goodgarbagepodcast🧠 In this episode with Raphael Bemporad:• Raphael's background in philosophy and family influence• The origin story of BBMG and its mission• The role of branding in social and environmental impact• Case studies of brands like Just Salad and North Face• Strategies for small startups to scale impact• The New Story of Nature and the culture code• Challenges and opportunities in sustainable packaging• The importance of radical transparency and trust• Cultural signals influencing environmental engagement• The nature loop: reconnect, act, belong🎙️ Chapters:00:00 Introduction and Raphael's background02:06 From family roots to social justice and business03:46 Raphael's journey from philosophy to branding06:47 Founding BBMG and early projects12:03 The gelato business and entrepreneurial spirit18:54 Core principles guiding impact-driven business24:02 Working with mission-driven brands like Seventh Generation29:05 Case study: Just Salad and sustainable impact36:02 Challenges in scaling sustainable packaging40:47 The new story of nature and culture signals47:09 Influencing regulators and consumer activism53:08 The importance of trust, transparency, and honesty01:00:08 Building resilient brands and community impact01:05:01 The role of mentorship and community in propagation01:20:00 The new story of nature and the culture code01:29:00 Closing thoughts and future outlooksGood Garbage is a podcast about sustainable materials, packaging and regeneration, hosted by Ved Krishna — conversations with the innovators, scientists and founders building a cleaner planet. The question behind every episode: what is good garbage?BBMG Website: https://bbmg.comRaphael's LinkedIn: https://www.linkedin.com▶ Subscribe: https://www.youtube.com/@GoodGarbage🎧 Listen on Spotify & Apple: https://linktr.ee/goodgarbagepodcast🔗 More: https://linktr.ee/goodgarbagepodcast💌 Contact us: sargam.krishna@goodgarbage.info