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Your Future in Sales & MarketingAuthor: Your Future in Sales & Marketing
A podcast that can help you make great decisions to get the most out of your Sales & Marketing career. In this podcast, Your hosts from [axr]s specialist sales and marketing recruitment team will introduce you to the [axr] network of established senior leaders, and a handpicked group of future aspiring leaders who have it all in front of them. Youll learn what its like in the top job and how to get there. You can also expect bonus career episodes on how to work with recruiters, write a resume and smash an interview, as well as our very popular market updates. Its the podcast that has it all. You just cant get this career advice anywhere else! Language: en-us Genres: Business, Careers, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Episode 128: Alanna Gibson and Grant Howard | Two Paths, One Purpose: How Fever-Tree’s Leaders Built Careers in Sales & Strategy
Episode 128
Wednesday, 26 November, 2025
Send us a textIn this episode, we sit down with two of Fever-Tree’s key leaders - Grant Howard, General Manager, and Alanna Gibson, Head of Strategy - whose very different journeys converged at one of the most dynamic brands in premium beverages.Originally from York in the UK, Alanna’s entrepreneurial spirit showed up early. From lemonade stands to crepe carts and ice-cream stores, she spent her school years discovering a love for business that led her to study at the University of Bath and later to Australia through a six-month exchange at the University of Queensland. Her career began in consulting, where she worked across everything from fast-food expansion to retail loyalty programs before relocating to Australia to advise major retailers and consumer goods companies.Grant’s path began on the opposite side of the world. Born and raised on Sydney’s Northern Beaches, he developed a passion for sales and customer service through early roles at NAB and Woolworths while studying Business at the University of Newcastle. He went on to spend 16 years at Lion and completed an MBA along the way.Together, Grant and Alanna share insights on career building, cross-industry learning, leadership, and how their unique backgrounds inform their work at Fever-Tree. If you’re exploring your future in sales, marketing, or strategy - or simply love a great career story - this episode is packed with sharp lessons and inspiration.
