 |
Your Future in Sales & MarketingAuthor: Your Future in Sales & Marketing
A podcast that can help you make great decisions to get the most out of your Sales & Marketing career. In this podcast, Your hosts from [axr]s specialist sales and marketing recruitment team will introduce you to the [axr] network of established senior leaders, and a handpicked group of future aspiring leaders who have it all in front of them. Youll learn what its like in the top job and how to get there. You can also expect bonus career episodes on how to work with recruiters, write a resume and smash an interview, as well as our very popular market updates. Its the podcast that has it all. You just cant get this career advice anywhere else! Language: en-us Genres: Business, Careers, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it |
Listen Now...
Episode 141: Leigh Coppin and Iain Shedden | No Slow Maybes: Leadership, Clarity & Growth in FMCG
Episode 2
Wednesday, 15 April, 2026
Send us Fan MailIn this episode, Leigh Coppin and Iain Shedden from Real Pet Food, share their career journeys and leadership lessons from within a fast-paced FMCG environment. Both highlight the value of non-linear careers—where calculated risks and unexpected moments often shape the biggest growth opportunities. Leigh’s path is defined by pivotal “sliding doors” decisions, while Iain’s takes a particularly wild turn—literally—when he recounts the moment he rolled his car on a country road, climbed out in a full suit, and decided on the spot it might be time to move to Australia. Not your average career pivot. A central theme is decisive leadership, captured in Iain’s line: “fast yeses, fast nos, and no slow maybes.” Creating clarity, moving quickly, and removing ambiguity are critical to enabling high-performing teams. They also unpack what leadership roles really involve day-to-day: balancing strategy with execution, staying close to customers and teams, and focusing on removing roadblocks to drive progress.The conversation explores how organisations can evolve from simply hiring talent to actively building it, fostering a culture of agility, collaboration, and continuous development. With a rapidly changing FMCG landscape, success comes down to staying consumer-led, adapting quickly, and empowering teams to deliver—while individuals are encouraged to embrace risk and seek stretch opportunities.
