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The Localist with Carrie RollwagenAuthor: Carrie Rollwagen
The Localist is a conversation with local makers and independent entrepreneurs. Local business advocate Carrie Rollwagen invites mom-and-pops, freelancers, side hustlers and start up founders to talk staffing, funding, hiring, inspiring and everything in between. Genres: Business, Entrepreneurship, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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How The Craft Room Turns Creativity Into Community | Blakely O'Connor
Episode 65
Monday, 13 April, 2026
What if the best place to make new friends turned out to be a craft table? In this episode of The Localist, Carrie Rollwagen sits down with Blakely O'Connor, founder of The Craft Room, a creative reuse store in West Homewood, Birmingham. The Craft Room collects donated arts and craft supplies from the community and resells them at affordable prices, while also serving as a drop-in maker space, workshop venue and private event destination. Blakely talks about why having your hands busy actually makes conversation easier, how she manages inventory she can never predict, why she chose to run The Craft Room as a for-profit small business instead of a nonprofit, what it was like to walk away from a Harvard PhD research career to open a secondhand craft shop, and how making things together is one of the most reliable ways to build real community. Whether you are a small business owner, a crafter or someone who has ever donated a box of forgotten supplies to Goodwill, this episode is warm, honest and full of ideas. 🎥 Watch the Full Episode on YouTube ______________________________________________________________________________________________ Mentioned in This Episode The Craft Room https://www.thecraftroom.co The Craft Room donation guide https://www.thecraftroom.co Seeds Coffee Co. (West Homewood neighbor) https://seedscoffee.com Turnip Green Creative Reuse (Nashville) https://turnipgreencreativereuse.org Scrap ATL (Atlanta) https://scrapatl.com Make and Mend (Boston area) https://makeandmend.org Seattle Recreative https://www.seattlerecreative.org Nexus Fitness (West Homewood) https://nexusfitness.com ______________________________________________________________________________________________ 💻 Connect with The Craft Room The Craft Room is a creative reuse store in West Homewood, Birmingham. They sell secondhand arts and craft supplies at thrifty prices, host drop-in crafting, workshops and private events, and operate as a creative third space for the community. Website: https://www.thecraftroom.co Instagram: https://www.instagram.com/thecraftroomhwd/ ______________________________________________________________________________________________ 📲 Follow Carrie Rollwagen Instagram: https://www.instagram.com/crollwagen Website: https://www.carrierollwagen.com LinkedIn: https://www.linkedin.com/crollwagen YouTube: https://www.youtube.com/@crollwagen ______________________________________________________________________________________________ 📢 Thanks to Our Sponsor, Infomedia The Localist is sponsored by Infomedia, a Birmingham-based web and digital marketing company that helps small businesses get big results online. Contact Infomedia: https://infomedia.com/contact ______________________________________________________________________________________________ Join Us at Localist Lab Localist Lab is our free live marketing event series for small business owners, held on the third Thursday of most months at Saturn in Avondale. Each session features practical strategies you can use right away, plus free tacos and coffee. See upcoming events and register https://infomedia.com/events ______________________________________________________________________________________________ Subscribe to Carrie's Newsletter Get more small business insights, resources and behind-the-scenes updates from Carrie delivered straight to your inbox. Sign up for the newsletter https://gmail.us20.list-manage.com/subscribe?u=9c59a060684d71f12f6e495fc&id=98cd3122b9
