Digital Explained to my Mom

Author: Sultan Semlali

Welcome to Digital Explained to my mom. The podcast that cuts through the marketing wahwah My name is Sultan Semlali. Im a business consultant passionate about marketing and technology. A couple of months ago, I had a hard time explaining to my mom what I was doing in my day job. I struggled so much that she politely said: hmmm interesting Talking about that experience with friends and colleagues, I realised that I was not alone. This is why, I have decided to go on a quest. Find the marketing professional that will be able to tell me who they are, what they do in words my mom would understand.
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Language: en

Genres: Business, Management

Contact email: Get it

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Martech in 2023 - Retail Media - Reverse ETL and Composable Technology - with Martech Expert Niklas Nikolaidis
Friday, 23 December, 2022

For the last episode of 2022, I am joined by Martech Expert: Niklas Nikolaidis. Niklas accepted the challenge to explain what he does in words our mom would understand. Niklas is Partner at Arise Consulting Group (ARC) and Curamando where he works with business development around marketing technology ("Martech”) for clients and the 16 companies in ARC's consulting group. During the conversation, we have talked about the exciting world of ‘Martech’ and all the changes we have seen over the past year · The differences with Adtech. · The rise of CDP and Reverse ETLs · The Retail Media Opportunity · The rise of composability About Niklas: Besides his role at ARC, he’s also a Limited Partner (LP) at FirstPartyCapital, an investment fund investing in adtech and martech startups in Europe and Asia. On the side, Niklas is a board member at student marketing company House of Education and a jury member of Association of National Advertiser’s ECHO Awards, an international competition listing the best, data-driven campaigns globally. You can get in touch with Niklas via LinkedIn Digital Explained to my Mom is a production of No-Stress Media. Please check our other shows such as Let's Talk About CX, where we discuss all things Customer Experience.