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The ReWork with Allison Tyler JonesAuthor: Allison Tyler Jones
Wouldnt it be great to have a combination business coach, psychologist, comedian and BFF to encourage you on those hard days when youre ready to give up the whole photography biz? A friend who will tell it to you straight, challenge your thinking and inspire you to completely ReWork your business? Thats exactly what you can expect from the ReWork Podcast with your host, portrait photographer and entrepreneur, Allison Tyler Jones. Her specialty? Motivating you to uniquely brand, profitably price and confidently sell your best work, all while giving your clients an experience theyll never forget. Each episode is designed to give you tools for immediate action in the areas that will create the most value for your business. Language: en Genres: Arts, Business, Entrepreneurship, Visual Arts Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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169 - Playing the Long Game: Turning One Session into a Lifetime Client with Allison Tyler Jones
Thursday, 13 November, 2025
Most photographers are obsessed with getting new clients. We pour time, money, and energy into marketing campaigns, social media, and chasing the next lead—while the best clients we’ll ever have are quietly sitting right in our database.In this solo episode, ATJ flips the script on the “always looking for the next client” mindset and shows you what happens when you stop chasing new and start nurturing next time. You’ll learn how to design a portrait business that doesn’t depend on constant lead generation, but instead thrives on deep, ongoing client relationships built over years.From the very first phone call to the final installation, Allison shares exactly how her studio creates the expectation that clients will return by having a long-term plan for them to do so. You’ll walk away knowing how to:Set the vision early so every client understands this is the beginning of a relationship, not a one-off sessionCreate continuing projects—albums, wall galleries, and holiday cards that grow over timeDesign “big years” and “continuation years” to keep clients engaged without overwhelming themCommunicate like a true expert and lead your clients with confidence instead of following their cuesBuild systems to track milestones, plan ahead, and stay top-of-mind all year longThis isn’t about hustling harder or discounting to stay busy. It’s about building a long-term, profitable, joy-filled business—one that grows through legacy, loyalty, and relationships.Let’s do it!ATJ & The ReWork CrewEpisode Highlights:Expect the return. Your business follows your expectations. If you design for one-time sessions, that’s what you’ll get.Set the vision early and repeat it often. Every interaction is a chance to remind clients that this is the start of a long-term collaboration.Serve, don’t chase. Your best clients already love you. Stay in touch, anticipate their needs, and make their lives easier.Create continuing projects. Every wall portrait or album is a chapter, not a one-off.Be the expert. Great clients want someone to lead. Take responsibility for their family legacy like a trusted advisor.Don’t panic when they stray. Clients who experience true excellence will always come back when it matters.Key Takeaways:The crucial mindset shift from “grateful they came once” to “expecting them to return”How to design every touchpoint for long-term relationshipsSimple ways to re-engage past clients using genuine service, not gimmicksHow to use consultations and sales appointments to plant seeds for “next time”The concept of continuing projects—albums, galleries, and holiday cards as ongoing storiesStructuring your business around “big years” and “continuation years”What to do when loyal clients “cheat” with another photographer—and how to handle it with graceWhy the best clients crave leadership, not discountsHow to become part of the rhythm of your clients’ livesAbout Allison Tyler Jones: A portrait photographer of 20 years, creating unforgettablewall art for loyal clients who return to her studio year after year. ATJ has built a sustainable business doing what she loves for clients she loves. She has also spent the last 16 years speaking, teaching and inspiring portrait photographers around the world to create their own businesses based on their unique strengths while creating value for their clients. As the host of the ReWork podcast she aspires to help other portrait photographers transform their businesses into sustainable, profitable and enjoyable enterprises..From one portrait session to a lifetime legacy—how to build a business clients never outgrow.Click here to listen!WE WOULD LOVE IT IF YOU’D: Rate, Review, & Follow Us on Apple Podcasts“I love ATJ & The ReWork!.” <– If that sounds like you, please take a minute and rate and review the show! This helps us support more portrait photographers — just like you — move toward building the PROFITABLE, sustainable businesses that they really want. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let ME know what you loved most about the episode (and any topics you are dying to learn about). Also, if you haven’t already, FOLLOW the podcast. We’ll be adding some bonus episodes to the feed this season, and if you’re not following, you’ll miss out. Follow now!You can also email me directly with your suggestions at: support@dotherework.com - OR DM me directly on Instagram @atjphoto or @do.the.rework We’d love to hear your thoughts, suggestions and ideas! Links & Resources:Download a TranscriptFREE -Ultimate Client Consultation FormFREE -Frequently Asked Difficult Questions (FADQ’s)FREE -Sales Sabotage Evaluation ToolAllison Tyler Jones Education CoursesDo The ReWorkWebsite | Instagram | FacebookAllison Tyler JonesWebsite | Instagram | LinkedIn
