Finding Your Niche

Author: Jake Kranz

Welcome to Finding Your Niche, hosted by Willow Creek Medias founder Jake Kranz. On this podcast youll find a mix of interviews and monologues centered around two things: 1. What business leaders have done to find their personal niches in life. 2. What companies do to gain access to and activate their target audiences.
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Language: en

Genres: Business, Marketing

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#25: Shifting from B2B to B2C Marketing Amongst COVID with Mike Arnold from FloWater
Tuesday, 2 February, 2021

In today’s episode of Finding Your Niche, I shared a conversation with Mike Arnold, the CMO of Flo Water, a brand on a mission to share clean, cool water with everyone across the United States. In the show we primarily discuss what Flo Water is and how its marketing strategy has shifted away from B2B and towards B2C because of COVID-19. To get in touch with Mike you can do so below: Mike's LinkedIn: https://www.linkedin.com/in/mike-s-arnold/ ----- Our Website: Willowcreekmedia.com Jake's LinkedIn: https://www.linkedin.com/in/jakekranz/ Subscribe to Finding Your Niche: https://podcasts.apple.com/us/podcast/finding-your-niche/id1513604181