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Get Digital Marketing ResultsAuthor: Donna Botti
Digital Marketing news and actionable tips to grow your organization from Delos Inc. featuring our Tech News Tuesday #TNT tips, interviews and how-tos. Language: en Genres: Business, Marketing, News, Tech News Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Episode 451 - Don't Panic About Google's AI Search
Episode 451
Monday, 15 June, 2026
Google announced a major shift to AI-powered Search, and a lot of business owners are worried they need to throw out everything they're doing. You don't. The fundamentals of good SEO still drive whether you show up in AI answers. What's changing is the cost of being vague. In this episode of Get Digital Marketing Results, we cover what Google actually announced, why this isn't the panic moment it looks like, and what specifically needs to be clearer on your site, profile, and reviews now that search is becoming more like an assistant than a list of links. What's covered: ✅ What actually changed about Google Search and what's new ✅ Why people can understand the vibe of your website but AI needs the facts ✅ How AI search is starting to take action (booking, calling) for customers ✅ Why being cited in an answer matters even when clicks don't follow ✅ What to check on your service pages, Google Business Profile, and reviews Three action steps for this week: Pick one main service and read its page on your site like you've never heard of your business. Does it plainly say who it's for, what's included, where you do it, and what to do next? Pull up your Google Business Profile and make sure it agrees with that page on hours, services, categories, and contact info Look at your most recent reviews. Do they mention the specific services and places you want to be known for? If not, start asking happy customers to be more specific Show notes: www.delosinc.com/episode451 Subscribe for more actionable digital marketing tips for local and regional service businesses.
