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Author: Donna Botti

Digital Marketing news and actionable tips to grow your organization from Delos Inc. featuring our Tech News Tuesday #TNT tips, interviews and how-tos.
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Episode 444 - Your Next Customer Might Find You in ChatGPT
Episode 444
Monday, 27 April, 2026

If you sell products online, your next customer might not find you through Google or an ad. They might find you inside a ChatGPT conversation. And if you're on Shopify, your products may already be showing up there, whether you've set it up or not. In this episode of Get Digital Marketing Results, we cover what changed with ChatGPT shopping, how OpenAI moved from instant checkout to merchant-controlled experiences, and what Shopify sellers should check right now. ✅ ChatGPT's shopping evolution - From instant checkout to the Agentic Commerce Protocol ✅ How product discovery works in AI - What shoppers see when they ask ChatGPT for recommendations ✅ Shopify integration - How Shopify Catalog and Agentic Storefronts connect your products to ChatGPT ✅ Discovery vs. buying - Why showing up and making it easy to purchase are two different problems 🔗 Find show notes and more at www.delosinc.com/episode444 Subscribe to Get Digital Marketing Results so you don't miss actionable tips to grow your business.