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AigoraCastAuthor: John Ennis
Conversations with industry experts on how new technologies are impacting sensory and consumer science. Language: en Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Thorsten Guksch - Asking the Right Question
Wednesday, 19 August, 2026
Hi, I'm Dr. John Ennis, CEO at Aigora. In this episode, I enjoyed speaking with Thorsten Guksch, International Head of Data Science at SAM Sensory and Consumer Research. Thorsten and I share a lot of common interests, and I loved taking a deep dive with him on turning open-ended consumer feedback into structured sensory insight. I hope you enjoy this conversation as much as I did, and remember to subscribe to AigoraCast to hear more conversations like this one in the future! Short Bio Thorsten Guksch is International Head of Data Science at SAM Sensory and Consumer Research in Zurich, where he combines sensory and consumer science with advanced data science. His work focuses on translating complex sensory and behavioral data into clear, practical insight about how people perceive and experience products. Over a decade with SAM, Thorsten has contributed to national and international research and helped develop innovative analytical approaches. His interests include multisensory interactions, drivers of liking, machine learning, synthetic data, and automated methods for turning open-ended consumer language into structured sensory information. Thorsten holds a Master's in Food and Beverage Innovation from the Zurich University of Applied Sciences (ZHAW) and previously studied Food and Nutrition at Albstadt-Sigmaringen University. His research and industry work bridge rigorous sensory measurement, consumer understanding, and modern statistical modeling. Social Links & Resources LinkedIn: Thorsten Guksch Expertise Areas: Sensory & Consumer Research Data Science, Statistical Modeling & Machine Learning Multisensory Product Experience NLP & Open-Ended Response Analysis
