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Marketing With Empathy®for brands that want to target moms Author: Sarah Panus Language: en Contact email: Get it Feed URL: Get it iTunes ID: Get it Trailer: |
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163. How Startup Potluck Reimagines Dinner for Moms - Shannon Amspacher
Episode 163
Friday, 20 February, 2026
EP 163. What if the most overlooked opportunity in family marketing is sitting at the dinner table? In this episode, I talk with Shannon Amspacher, founder of startup Potluck, a new community-based meal swap app that helps families batch cook and share meals with people they already know and trust, like other parents from school, daycare, faith groups, or local communities. We explore the invisible mental load behind dinner, why traditional convenience solutions don’t go far enough, and what marketers can learn about building trust-based, empathy-driven products that solve real everyday pressures for moms. SHOWNOTES BLOG: https://www.podpage.com/marketing-with-empathy/blog/how-startup-potluck-reimagines-dinner-for-moms---shannon-amspacher-episode-163/ SCHEDULE FREE 30-MIN. CALL WITH SARAH PANUS to discuss your content strategy goals and challenges: https://app.squarespacescheduling.com/schedule/a0d08759/?appointmentTypeIds[]=25950382 WATCH ON YOUTUBE: https://www.youtube.com/@iamsarahpanus FREE QUIZ: Find Out Which of Sarah’s Services Can Help Your Brand in 60-Seconds Feeling stuck or stretched too thin? In 60 seconds, this quick quiz will match you with the right messaging or content support options from Sarah Panus—based on your goals, budget, and timeline—so you can get clearer messaging, a smarter content plan, and results that actually convert. https://www.tryinteract.com/share/quiz/687925666cfb770015362513 Learn more about your ad choices. Visit megaphone.fm/adchoices
