Own Thy Audience

Author: Vivek Khandelwal

In 2020, it is almost impossible to have a conversation about marketing and growth and without blaming the walled gardens. No matter who you are - publisher or an advertiser, you have faced the wrath. Almost everyone is looking for a silver bullet? And just like everything else in marketing - there is none here. Audience Ownership has been, is and will remain the holy grail in marketing. Not Facebook ads CTR, not SEO hacks but your loyal audience is what will help you survive and thrive. In this podcast, we will bring out stories of makers who have been in the trenches, who are building things - doing real stuff and share with us how they did it.
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Language: en

Genres: Business, Marketing

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Header Bidding: The Future of Ad Monetization for Digital Publishers with Tomer Treves
Episode 42
Wednesday, 21 June, 2023

Advertising is still one of the most significant sources of revenue for publishers. Digital publishers are always looking to increase their ad revenue using different methods. According to a survey by Digiday, almost 36 percent of revenue to Publishers comes via programmatic sources. Header Bidding is an advanced programmatic technique where publishers offer their ad inventory for advertisers to bid on. In this episode, Aditya Shenoy, Senior Content Manager at iZooto talks to Tomer Treves, Co-Founder and President, Adnimation to understand how Header Bidding works. Tomer also explains the difference between the different types of header bidding, while revealing the best practices that every publisher should follow to maximize revenue.