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China SuccessHelping you succeed in China Author: David Thomas
Launch in China, or put it in the too-hard-basket? You know that China is a massive market with huge growth potential. Youve also read all the negative headlines, and heard the politicians divisive statements. So what do you do? Listen to Australias most experienced China business expert, David Thomas, share with you the secrets of commercial success in China. Todays China. As David interviews business leaders and entrepreneurs who are already leading the way in China, you will gain fresh, invaluable insights and practical advice to fuel your own China ambitions. Language: en-us Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Episode 10: The Penfolds success story in China
Tuesday, 21 June, 2022
Penfolds Wine enjoyed huge success in China as a result of excellent timing, a determined CEO, a sizeable marketing budget plus a bit of good luck. As a result, the Penfolds brand is regarded as being in the top 3 of the most successful Australian brands in China, and Penfolds labels have dominated the list […]
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