The Next CMO

Author: Planful

The Next CMO podcast features discussions with leading experts in marketing, marketing technology, and strategic execution. Topics include marketing strategy, planning, demand generation, case studies, analytics, digital marketing techniques, and innovative marketing strategies.
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Language: en

Genres: Business, Marketing, Technology

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Measuring Brand ROI and Selling a Feeling with Jasper Martens of PensionBee
Episode 1
Wednesday, 16 April, 2025

What does it take to turn a complex product into a brand people trust—and even love? In this episode, Jasper Martens of PensionBee shares how he did it. From launching with little more than an idea to leading marketing through major growth milestones, Jasper unpacks the strategies behind emotional connection, customer advocacy, and bold brand plays. Whether you're in B2C or B2B, his perspective offers practical lessons on scaling with purpose, embracing feedback, and building a brand that truly resonates.